Hello MCN members,

I hope everyone is well and looking forward to the weekend! I've got three 
updates for Friday to share.

1.
The first is a great piece from John Horodyski on Why Metadata Matters, which 
serves as a poignant reminder of the power of good metadata and the positive 
effect on your organization's DAM.

Metadata development is a strategic imperative in the endeavor to effectively 
manage and exploit a company's knowledge. The successful implementation of any 
content-related strategy - for data, digital assets or text - requires 
implementation of a holistic metadata schema that is supported by technology, 
people and process.

Read more: https://www.linkedin.com/pulse/metadata-matters-john-horodyski

2.
A quick reminder that the biggest DAM event yet takes place in just three weeks 
on May 7-8.

Event details at-a-glance:

- 70+ speakers, including case studies from Johnson & Johnson, Minneapolis 
Institute of Arts, Conde Nast, Pfizer, Macys.com, NHL, PepsiCo, Museum of 
Modern Art NY, Microsoft Corporation and many more
- 40+ presentations, case studies, techlabs and collaborative working sessions
- Topics include Change Management, Governance & Stewardship, Creative 
Operations, Metadata and Taxonomy, Collaborative Workflows, Rights Management, 
Semantics and lots more
- Network and share ideas with 500+ of your peers in digital asset management

Special Discount for the MCN - save $100 with code MCN100

Full event details and registration 
http://www.henrystewartconferences.com/damny2015/

3.
There are also two complimentary webinars coming up soon, which are:

DAM Innovation - Paused or Fast Forward? - Tuesday, April 28, 2015 - 60 minutes
3M: Transforming Product Content Chaos into Powerful Profitability - Wednesday, 
April 29, 2015 - 60 minutes

Full details and signup at: http://www.henrystewartconferences.com/damcpd/

Best regards,

Christopher Smout
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