Dear All,

For anyone using Google Analytics, our latest post is on how you can set up 
event tracking using the relatively new Tag Manager tool. This has remote 
deployment, version control and the tags are set up in a web console so only 
one change to live page templates is needed to get the tag in place.

We have been tracking in-game call-to-action responses and how game results 
affect how much people use them and/or share.

There's a worked through example to show how you can do this yourself
http://www.vam.ac.uk/blog/digital-media/capturing-user-behaviour-specific-to-your-services

have fun

Andrew Lewis
Digital Content Delivery Manager
Digital Media

Victoria and Albert Museum | South Kensington | London | SW7 2RL
T: +44 (0)20 7942 2373
linkd.in/andrewlewis<http://linkd.in/andrewlewis>

Visit www.vam.ac.uk<http://www.vam.ac.uk/> and 
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Digital Media on the V&A blog: 
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________________________________

Alexander McQueen: Savage Beauty
14 March - 2 August 2015 at V&A South Kensington
In partnership with Swarovski
Book now on www.vam.ac.uk/savagebeauty<http://www.vam.ac.uk/savagebeauty>
See the exhibition for free if you join as a V&A Member 
www.vam.ac.uk/members<http://www.vam.ac.uk/members>

Small Stories: At Home in a Doll's House
Until 6 September 2015 at V&A Museum of Childhood
Admission free

Keep in touch
Sign up for V&A e-newsletters www.vam.ac.uk/signup<http://www.vam.ac.uk/signup/>
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Follow us on Twitter.com/V_and_A<http://www.twitter.com/V_and_A>

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