Dear All, I was recently asked about some pie charts of mobile access to the V&A I put out a year or two ago showing mobile trends and if the same trends were showing the same.
Here's a short post on what I found when I checked earlier today. http://www.vam.ac.uk/blog/digital-media/mobile-and-tablet-access-trends It that shows the mobile/tablet/desktop traffic breakdown trends for 2012 - 2015 The data tells us that... * Mobile breakdown is still different on different types of content (visitor information sessions much higher than site average) * For traffic averaged on all pages it has grown to about a quarter * On visits with a visitor information page it's now about a third of all traffic * Desktop access is now in the minority on visitor information sessions (about 48% - rest is mobile/tablet) * Tablet access appears to have peaked in 2014. In other words - responsive websites is a standard requirement (duh!), but if you have to prioritise resource start with identifying your high mobile content. There's a quick bit on how to look up this data on your own site. enjoy Andrew Lewis Digital Content Delivery Manager Digital Media Victoria and Albert Museum | South Kensington | London | SW7 2RL T: +44 (0)20 7942 2373 linkd.in/andrewlewis<http://linkd.in/andrewlewis> Visit www.vam.ac.uk<http://www.vam.ac.uk/> and www.vandashop.com<http://www.vandashop.com/> Like Victoria and Albert Museum<https://www.facebook.com/victoriaandalbertmuseum?ref=ts> and V&A Shop<https://www.facebook.com/pages/VA-Shop/127791180573396> on Facebook Follow the V&A<https://twitter.com/V_and_A> and V&A Shop<https://twitter.com/V_and_A_Shop> on Twitter Digital Media on the V&A blog: www.vam.ac.uk/digital<http://www.vam.ac.uk/digital> ________________________________ Alexander McQueen: Savage Beauty 14 March - 2 August 2015 at V&A South Kensington In partnership with Swarovski Book now on www.vam.ac.uk/savagebeauty<http://www.vam.ac.uk/savagebeauty> See the exhibition for free if you join as a V&A Member www.vam.ac.uk/members<http://www.vam.ac.uk/members> Small Stories: At Home in a Doll's House Until 6 September 2015 at V&A Museum of Childhood Admission free Keep in touch Sign up for V&A e-newsletters www.vam.ac.uk/signup<http://www.vam.ac.uk/signup/> Become a fan on Facebook.com/VictoriaandAlbertMuseum<http://www.facebook.com/VictoriaandAlbertMuseum> Follow us on Twitter.com/V_and_A<http://www.twitter.com/V_and_A> ________________________________ This message is intended solely for the use of the individual or organisation to whom it is addressed. It may contain privileged or confidential information. If you have received this message in error, please notify the originator immediately. If you are not the intended recipient, you should not use, copy, alter, or disclose the contents of this message. All information or opinions expressed in this message and/or any attachments are those of the author and are not necessarily those of The Victoria and Albert Museum or its affiliates. The Victoria and Albert Museum accepts no responsibility for loss or damage arising from its use, including damage from virus. Victoria and Albert Museum, Cromwell Road, London SW7 2RL, Tel: 0207 942 2000 ________________________________
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