I just came across this datapoint for comparative figures for detected and 
connected Wi-Fi numbers against actual visitor numbers. The article is over six 
months old and the data is almost two years old, but would seem to suggest that 
you have twice as many visitors as you are detecting on your Wi-Fi network, and 
about 10 times as many as your connected numbers. 

http://www.gizmodo.co.uk/2017/04/exclusive-heres-what-museums-learn-by-tracking-your-phone/
 
<http://www.gizmodo.co.uk/2017/04/exclusive-heres-what-museums-learn-by-tracking-your-phone/>

Mapping this to my situation in Balboa Park, it seems within the realms of 
possibility.

What would have changed in two years? More people with a Wi-Fi enabled device 
would mean a lower ratio? Other thoughts?

Does anyone have any similar comparative data?
-nik

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