Kisah sedih ditutupnya sebuah penerbitan media cetak ternyata tak cuma terjadi di Indonesia, tetapi belakangan ini di Amerika Serikat pun punya kisah sama. Kenapa? Apa penyebabnya? Saya jadi teringat ucapan seorang eksekutif dari Vintedge, interactive agency yang baru beroperasi di Indonesia, seminggu lalu: Internet usage and broadband penetration have been taking an exponential growth in Indonesia. In some target segments, especially the youth and young executive, internet has replaced other media such as newspaper, TV and magazine as the most important source of information. This is a clear indication on the importance for our client to include internet as part of their business strategy in order to communicate and reach out to their target audience.
With the growing importance of internet in these countries, companies must be able to understand the user's behaviour on the internet, find ways to reach out to them, in the process, be able to measure user's response to all their online marketing activities. And that is what Vintedge is good at! Conde Nast closing down Jane magazine Mon Jul 9, 2007 2:46PM EDT NEW YORK (Reuters) - Conde Nast is closing down Jane magazine after a 10-year run for the fashion and beauty publication targeted at women in their 20s, the publisher said on Monday. The August issue will be the last published by Conde Nast, which is also closing down the magazine's associated Web site. "We worked diligently to make Jane a success. However, we have come to believe that the magazine and Web site will not fulfill our long-term business expectations," Conde Nast Publications Chief Executive Charles Townsend said in a statement. Jane, which has struggled with depressed advertising, was founded in 1997 by Jane Pratt. In 2005, Pratt left the magazine. Conde Nast also publishes Vogue and GQ, among other magazines. http://www.reuters.com/article/industryNews/idUSN0930109720070709 © Reuters 2007. All rights reserved. --------------------------------- Pinpoint customers who are looking for what you sell.
