Can Apple Fill the Void?

By BRAD STONE
The New York Times
January 16, 2009

It has been in the air for some time, but Apple can dodge the 
question no longer: How important is Steven P. Jobs to its future?

By all accounts, Mr. Jobs's perfectionism, autocratic managerial 
style and disregard for conventional wisdom are at the heart of 
Apple's remarkable streak of success.

Since he returned to Apple in 1996, the company has set a new 
standard for design in personal computers, built a chain of sleek and 
always-crowded stores, jump-started the sale of digital music and 
turned the mobile phone into a fun, flexible computer.

This is clearly the stuff of business legend. But now the company 
faces the real possibility that its inspirational leader may fade 
from the scene. Mr. Jobs, Apple's co-founder and chief executive, 
said on Wednesday that he was taking a leave of absence from Apple 
until June because his health issues - he is a survivor of pancreatic 
cancer - are "more complicated" than he first thought.

That terse letter, after he had played down his illness just last 
week, left Apple watchers asking what might happen to the company if 
Mr. Jobs does not return in June as planned.

Analysts are quick to point out the strength of the company's 
management bench. Timothy D. Cook, its longtime chief operating 
officer, will take over at least temporarily and is responsible for 
Apple's manufacturing and sales operation, which are the envy of the 
consumer electronics industry. Jonathan Ive, Apple's design chief, 
runs the team that has created much of the functional, visceral and 
emotional allure of Apple products, whose design ambitions extend 
right down to its elegant packaging.

But some Apple watchers and former employees are skeptical about 
Apple's fate if it is forced to soldier on without Mr. Jobs.

...

http://www.nytimes.com/2009/01/16/technology/companies/16apple.html

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