The Cook Doctrine at Apple

Adam Lashinsky
JANUARY 22, 2009, 10:15 AM

There was a magical moment that had nothing to do with financial 
results Wednesday afternoon in Apple's (AAPL) conference call with 
investors. What made the magic remarkable is that it came from Tim 
Cook, the supposedly uncharismatic, unemotional, uninspiring chief 
operating officer of the company, the guy whom Steve Jobs tapped to 
run day-to-day operations during his medical leave of absence, even 
though Cook already runs the company's operations.

Asked the inevitable first question about how the company would 
function without Jobs, Cook let loose the following, courtesy of 
Seekingalpha.com, a monologue I'm labeling the Cook Doctrine, that he 
appeared to deliver extemporaneously:

...

http://gowest.blogs.fortune.cnn.com/2009/01/22/the-cook-doctrine-at-apple/

***********************************
* POST TO MEDIANEWS@ETSKYWARN.NET *
***********************************

Medianews mailing list
Medianews@etskywarn.net
http://lists.etskywarn.net/mailman/listinfo/medianews

Reply via email to