MAY 8, 2009

DirecTV Net Falls; Subscriptions Rise

By ROGER CHENG
Wall Street Journal

http://online.wsj.com/article/SB124172714805297457.html


DirecTV Group Inc. posted a 46% decline in first-quarter earnings even 
as the satellite-TV provider added 460,000 net new U.S. subscriptions.

The new subscriptions represented a 67% gain from the year-earlier 
quarter and marked a four-year high. The company was helped by the 
upcoming digital-TV transition on June 12, as well as its resale 
partnership with AT&T Inc. U.S. subscribership at the end of March was 
18.1 million, up 5.7% from a year earlier.

"Perhaps the only quibble will be whether they achieved the growth via 
undue discounting," said Craig Moffett, an analyst at Sanford C. 
Bernstein & Co. LLC.

DirecTV acknowledged the issue, and vowed to better balance its revenue 
growth with its profitability. "In hindsight, we overestimated the 
impact of the economy a bit" and were more aggressive than necessary, 
Chief Executive Chase Carey told analysts during a conference call.

DirecTV reported profit of $201 million, or 20 cents a share, down from 
$371 million, or 32 cents, a year earlier. Revenue increased 6.8% to 
$4.9 billion.

Analysts surveyed by Thomson Reuters, on average, expected earnings of 
33 cents on revenue of $4.96 billion.

DirecTV's monthly churn rate -- the percentage of customers who left 
during in the quarter -- fell to 1.33%, a 10-year low. Its operating 
margin fell to 8.7% from 14.3% on broad cost increases.

Average monthly revenue per subscriber rose 0.8% as higher prices were 
largely offset by promotions and lower pay-per-view and advertising 
revenue. The metric -- widely viewed by industry players -- fell below 
Wall Street estimates. Mr. Carey blamed lower demand for pay-per-view 
events and premium channels, as well as the effects of the economy for 
the disappointing revenue.

In a bid to gain independence and simplify its capital structure, 
DirecTV said Tuesday it will merge with majority shareholder Liberty 
Entertainment once that unit is spun off from its parent, John 
Malone-controlled Liberty Media Corp.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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