Project 'Gaydar'
At MIT, an experiment identifies which students are gay, raising new 
questions about online privacy

By Carolyn Y. Johnson, Globe Staff  |  September 20, 2009
The Boston Globe

It started as a simple term project for an MIT class on ethics and 
law on the electronic frontier.

Two students partnered up to take on the latest Internet fad: the 
online social networks that were exploding into the mainstream. With 
people signing up in droves to reconnect with classmates and old 
crushes from high school, and even becoming online "friends" with 
their family members, the two wondered what the online masses were 
unknowingly telling the world about themselves. The pair weren't 
interested in the embarrassing photos or overripe profiles that 
attract so much consternation from parents and potential employers. 
Instead, they wondered whether the basic currency of interactions on 
a social network - the simple act of "friending" someone online - 
might reveal something a person might rather keep hidden.

Using data from the social network Facebook, they made a striking 
discovery: just by looking at a person's online friends, they could 
predict whether the person was gay. They did this with a software 
program that looked at the gender and sexuality of a person's friends 
and, using statistical analysis, made a prediction. The two students 
had no way of checking all of their predictions, but based on their 
own knowledge outside the Facebook world, their computer program 
appeared quite accurate for men, they said. People may be effectively 
"outing" themselves just by the virtual company they keep.

...

http://www.boston.com/bostonglobe/ideas/articles/2009/09/20/project_gaydar_an_mit_experiment_raises_new_questions_about_online_privacy/



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