October 7, 2009 New Kindle to Download Books Beyond U.S. By BRAD STONE NY Times
http://www.nytimes.com/2009/10/07/technology/companies/07amazon.html?_r=1&ref=technology&pagewanted=print Amazon’s Kindle electronic reading device is going global. The company announced on Tuesday evening that it would soon begin selling a new version of the Kindle that can wirelessly download books both in the United States as well as in more than 100 other countries. The move pits Amazon.com, based in Seattle, against a range of other players in the growing global market for digital reading. The rivals include iRex, a division of Royal Philips Electronics, the Dutch consumer electronics company; Sony; and China Mobile, the world’s largest mobile carrier, which said last month it would soon begin selling several kinds of electronic reading devices. The new Kindle is physically identical to Amazon’s current Kindle, with its slender profile, six-inch black-and-gray screen and angular keyboard. The main difference: it will use the wireless networks of AT&T and its international roaming partners, instead of Amazon’s existing wireless partner for the Kindle, Sprint. Sprint’s network is incompatible with most mobile networks outside of North America. The new Kindle will sell for $279. It begins shipping on Oct. 19. “We regularly ship millions of English-language books to non-English speaking countries and people have to wait for the delivery,” said Jeffrey P. Bezos, Amazon’s chief executive. “Now they can get books in 60 seconds. That is a pretty exciting part of what we are announcing.” In addition, Amazon also announced a price cut for the United States-only Kindle, which will continue to be sold alongside the new global Kindle. The domestic Kindle is now $259, down from $299. Amazon previously dropped the price in July, from $359, to stimulate demand and to match the prices of rivals like Sony, whose least expensive e-reader now costs $199. Amazon also sells the larger-screen Kindle DX for $489. International users of the new Kindle will have a slightly smaller collection of around 200,000 English-language books to choose from, and their catalogs will be tailored to the country they purchased the device in. Amazon said it would sell books from a range of publishers including Bloomsbury, Hachette, HarperCollins, Lonely Planet and Simon & Schuster. Among the apparent holdouts: Random House, which is owned by Bertelsmann, the German media conglomerate. Stuart Applebaum, a Random House spokesman, said the company’s “discussions with Amazon about this opportunity are ongoing, productive and private." One challenge for publishers is navigating complex foreign rights issues: Books are often published by different companies and bear different prices in each country. Though exact sales numbers are hard to come by, it appears electronic reading devices are having a breakout year. In a report being released on Wednesday by Forrester, the research firm revised its prediction for the industry, saying that three million e-reading devices would be sold in 2009, up from its previous estimate of two million. Mr. Bezos declined to offer specific information about Kindle sales. But he said Kindle titles were now 48 percent of total book sales in instances where Amazon sold both a digital and physical copy of a book. That was up from 35 percent last May, an increase Mr. Bezos called “astonishing.” “This has grown much faster than any of us ever anticipated,” Mr. Bezos said. -- ================================ George Antunes, Political Science Dept University of Houston; Houston, TX 77204 Voice: 713-743-3923 Fax: 713-743-3927 Mail: antunes at uh dot edu *********************************** * POST TO MEDIANEWS@ETSKYWARN.NET * *********************************** Medianews mailing list Medianews@etskywarn.net http://lists.etskywarn.net/mailman/listinfo/medianews
