http://www.wbbm780.com/Annoying-TV--Congress--television-industry-looks- a/5395869
WASHINGTON (WBBM) -- You're watching TV and have the volume set just right. Then a commercial comes on and -- blam -- your ears are blasted. The Federal Communications commission already mandates that commercials be no louder than the loudest portion of the TV program they accompany. But that means that entire commercial can be as loud as an explosion that last a second in a TV show. Now, there's a bill in the U.S. House of Representatives that deals with TV ads loudness. The Commercial Advertisement Loudness Mitigation Act would direct the Federal Communications Commission (FCC) to prescribe a regulation prohibiting advertisements accompanying video programming from: (1) being excessively noisy or strident; (2) having modulation levels substantially higher than the accompanying program; and (3) having an average maximum loudness substantially higher than that of the accompanying program. Today, the House Energy and Commerce Committee holds a hearing to consider changes to bill. Seminar Announced: On Wednesday, November 4, 2009; the Advanced Television Systems Committee will host a full-day seminar on the topic of Audio Loudness. A nonprofit group with members in the broadcast networks, cable operators, and electronics manufacturers also is looking at the matter with an eye toward establishing voluntary standards. The Advanced Television Systems Committee acknowledges that the "audio loudness differential" is bothersome to many people. *********************************** * POST TO MEDIANEWS@ETSKYWARN.NET * *********************************** Medianews mailing list Medianews@etskywarn.net http://lists.etskywarn.net/mailman/listinfo/medianews
