Setanta Sports USA To Go Dark Feb. 28
Premium Network, Transferring More Programming Rights To Fox Soccer, Will 
Also Cease Caribbean Operations

Mike Reynolds
Multichannel News

1/27/2010 3:03:47 PM

http://www.multichannel.com/article/446269-Setanta_Sports_USA_To_Go_Dark_Feb_28.php


Setanta Sports, as expected, will pull the plug on its premium channel in 
the U.S. and the Caribbean on Feb. 28.

The programmer on its Web site, www. setanta.com, and through a press 
release issued today said that it has reached an agreement to transfer 
select programming rights, including premium soccer and rugby events, to 
Fox Soccer Channel on March 1. The document also indicated that Setanta 
will cease broadcasting its premium channel in the U.S. and the Caribbean.

Earlier this month, Fox Soccer Channel said it would reclaim top soccer 
rights -- Barclays Premiere League and UEFA Champions League -- that it had 
been sublicensing to Setanta and that they would become part of its own 
premium channel, Fox Soccer Plus, which is scheduled to kick off March 1.

According to Twitter feed, broadband service, Setanta-i, will also not 
operate past Feb. 28.

Fox Soccer Channel had been said to be in negotiations to purchase Setanta 
Sports USA outright. It was unclear at press time if Fox Soccer was 
negotiating to take over channel positions housed by Setanta Sports USA. 
The premium channel currently counts DirecTV, Dish Network, Verizon FiOS, 
AT&T-U-verse and RCN Corp., as well as Comcast and Cox in select markets, 
as affiliates.

Sources suggest that Setanta Sports USA counted upward of 120,000 
subscribers for its premium service.

Setanta officials in the U.S. did not respond to a request for a comment.

Fox Soccer issued the following statement: "We are finalizing the transfer 
of select programming from Setanta and will announce those specific rights 
when the negotiations are completed."

For the remainder of January and throughout February, Setanta said it would 
continue to broadcast normally and will feature its usual lineup of games 
from the Barclays Premier League, FA Cup, UEFA Champions League, Heineken 
Cup, Magners League and Guinness Premiership.

Setanta said its operations in Canada are not impacted by this transaction 
and will continue to operate under the joint ownership of the Setanta Group 
and Rogers Communications.

Commenting on the transaction, Leonard Ryan, co-founder of Setanta Sports 
said: "This is a significant milestone in the re-organisation of Setanta 
Sports, following the acquisition of Setanta's businesses in Ireland, the 
U.S., Canada and Australia in July 2009. Having examined several options 
for our U.S. business, we concluded that the best course of action for the 
Group is to exit the U.S. market and to concentrate on other markets where 
we can be a more substantial player in sports television. This transaction 
enables us to achieve that objective and to explore new opportunities in 
other markets."

Last summer, Setanta fell into receivership in the United Kingdom.

Since acquiring the non-UK businesses of the Setanta Group in July 2009, 
the programmer said it has refinanced Setanta Ireland, followed by renewal 
of key rights properties such as the Barclays Premier League, FA Cup and 
UEFA Champions League. This business, according to Setanta, remains 
profitable and is in a strong position in the Irish sports TV market.

In addition to Canada, where Setanta said its business is at an all-time 
high, the company said its portfolio in Australia is also performing well.

Elsewhere, the company said it would launch Setanta Bet, an online sports 
gaming system, next week.


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George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         

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