http://improbable.com/ig/winners/#ig2010

The 2010 Ig Nobel Prize Winners

The 2010 Ig Nobel Prizes were awarded on Thursday night, 
September 30, at the 20th First Annual Ig Nobel Prize Ceremony, 
at Harvard's Sanders Theatre. The ceremony was webcast live. 
Video will be posted soon.


ENGINEERING PRIZE: Karina Acevedo-Whitehouse and Agnes Rocha-Gosselin 
of the Zoological Society of London, UK, and Diane Gendron of 
Instituto Politecnico Nacional, Baja California Sur, Mexico, for 
perfecting a method to collect whale snot, using a remote-control 
helicopter.

REFERENCE: "A Novel Non-Invasive Tool for Disease Surveillance of 
Free-Ranging Whales and Its Relevance to Conservation Programs," 
Karina Acevedo-Whitehouse, Agnes Rocha-Gosselin and Diane Gendron, 
Animal Conservation, vol. 13, no. 2, April 2010, pp. 217-25.

WHO ATTENDED THE CEREMONY: Karina Acevedo-Whitehouse, Agnes 
Rocha-Gosselin, Diane Gendron

MEDICINE PRIZE: Simon Rietveld of the University of Amsterdam, The 
Netherlands, and Ilja van Beest of Tilburg University, The 
Netherlands, for discovering that symptoms of asthma can be treated 
with a roller-coaster ride.

REFERENCE: "Rollercoaster Asthma: When Positive Emotional Stress 
Interferes with Dyspnea Perception," Simon Rietveld and Ilja van 
Beest, Behaviour Research and Therapy, vol. 45, 2006, pp. 977-87.

WHO ATTENDED THE CEREMONY: Simon Rietveld and Ilja van Beest

TRANSPORTATION PLANNING PRIZE: Toshiyuki Nakagaki, Atsushi Tero, 
Seiji Takagi, Tetsu Saigusa, Kentaro Ito, Kenji Yumiki, Ryo Kobayashi 
of Japan, and Dan Bebber, Mark Fricker of the UK, for using slime 
mold to determine the optimal routes for railroad tracks.

REFERENCE: "Rules for Biologically Inspired Adaptive Network Design," 
Atsushi Tero, Seiji Takagi, Tetsu Saigusa, Kentaro Ito, Dan P. 
Bebber, Mark D. Fricker, Kenji Yumiki, Ryo Kobayashi, Toshiyuki 
Nakagaki, Science, Vol. 327. no. 5964, January 22, 2010, pp. 439-42.

[NOTE: THE FOLLOWING ARE CO-WINNERS BOTH THIS YEAR AND IN 2008 when 
they were awarded an Ig Nobel Prize for demonstrating that slime 
molds can solve puzzles: Toshiyuki Nakagaki, Ryo Kobayashi, Atsushi 
Tero]

WHO ATTENDED THE CEREMONY: Toshiyuki Nakagaki, Kentaro Ito, Atsushi 
Tero, Mark Fricker, Dan Bebber

PHYSICS PRIZE: Lianne Parkin, Sheila Williams, and Patricia Priest of 
the University of Otago, New Zealand, for demonstrating that, on icy 
footpaths in wintertime, people slip and fall less often if they wear 
socks on the outside of their shoes.

REFERENCE: "Preventing Winter Falls: A Randomised Controlled Trial of 
a Novel Intervention," Lianne Parkin, Sheila Williams, and Patricia 
Priest, New Zealand Medical Journal. vol. 122, no, 1298, July 3, 
2009, pp. 31-8.

WHO ATTENDED THE CEREMONY: Lianne Parkin

PEACE PRIZE: Richard Stephens, John Atkins, and Andrew Kingston of 
Keele University, UK, for confirming the widely held belief that 
swearing relieves pain.

REFERENCE: "Swearing as a Response to Pain," Richard Stephens, John 
Atkins, and Andrew Kingston, Neuroreport, vol. 20 , no. 12, 2009, pp. 
1056-60.

WHO ATTENDED THE CEREMONY: Richard Stephens

PUBLIC HEALTH PRIZE: Manuel Barbeito, Charles Mathews, and Larry 
Taylor of the Industrial Health and Safety Office, Fort Detrick, 
Maryland, USA, for determining by experiment that microbes cling to 
bearded scientists.

REFERENCE: "Microbiological Laboratory Hazard of Bearded Men," Manuel 
S. Barbeito, Charles T. Mathews, and Larry A. Taylor, Applied 
Microbiology, vol. 15, no. 4, July 1967, pp. 899-906. 
<http://www.ncbi.nlm.nih.gov/pmc/articles/PMC547091/?tool=pubmed>

WHO ATTENDED THE CEREMONY: Manuel S. Barbeito was unable to travel, 
due to health reasons. A representative read his acceptance speech 
for him.

ECONOMICS PRIZE: The executives and directors of Goldman Sachs, AIG, 
Lehman Brothers, Bear Stearns, Merrill Lynch, and Magnetar for 
creating and promoting new ways to invest money - ways that maximize 
financial gain and minimize financial risk for the world economy, or 
for a portion thereof.

CHEMISTRY PRIZE: Eric Adams of MIT, Scott Socolofsky of Texas A&M 
University, Stephen Masutani of the University of Hawaii, and BP 
[British Petroleum], for disproving the old belief that oil and water 
don't mix.

REFERENCE: "Review of Deep Oil Spill Modeling Activity Supported by 
the Deep Spill JIP and Offshore Operator's Committee. Final Report," 
Eric Adams and Scott Socolofsky, 2005.

<http://www.boemre.gov/tarprojects/377.htm>

WHO ATTENDED THE CEREMONY: Eric Adams, Scott Socolofsky, and Stephen Masutani

MANAGEMENT PRIZE: Alessandro Pluchino, Andrea Rapisarda, and Cesare 
Garofalo of the University of Catania, Italy, for demonstrating 
mathematically that organizations would become more efficient if they 
promoted people at random.

REFERENCE: "The Peter Principle Revisited: A Computational Study," 
Alessandro Pluchino, Andrea Rapisarda, and Cesare Garofalo, Physica 
A, vol. 389, no. 3, February 2010, pp. 467-72.

WHO ATTENDED THE CEREMONY: Alessandro Pluchino, Andrea Rapisarda, and 
Cesare Garofalo.

BIOLOGY PRIZE: Libiao Zhang, Min Tan, Guangjian Zhu, Jianping Ye, 
Tiyu Hong, Shanyi Zhou, and Shuyi Zhang of China, and Gareth Jones of 
the University of Bristol, UK, for scientifically documenting 
fellatio in fruit bats.

REFERENCE: "Fellatio by Fruit Bats Prolongs Copulation Time," Min 
Tan, Gareth Jones, Guangjian Zhu, Jianping Ye, Tiyu Hong, Shanyi 
Zhou, Shuyi Zhang and Libiao Zhang, PLoS ONE, vol. 4, no. 10, e7595.

WHO ATTENDED THE CEREMONY: Gareth Jones

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