http://www.nytimes.com/2010/10/15/business/media/15rally.html

Growing Interest, Despite Questions, in Jon Stewart's Rally

By BILL CARTER
October 14, 2010

Though no one is quite sure what it is going to be yet, the Rally to 
Restore Sanity, organized by the comedian Jon Stewart and set for 
Oct. 30 on the National Mall in Washington, is drawing widespread 
national attention.

Most national news organizations have made requests for credentials 
to cover the event, and almost 300,000 people have so far signed up 
to attend. What Mr. Stewart's cable network, Comedy Central, is 
labeling "satellite rallies" have been scheduled in more than 40 
locations nationally and at least six foreign countries.

And all of this has taken shape despite a minimal publicity effort 
from Comedy Central, beyond announcements of some details by Mr. 
Stewart and his colleague, Stephen Colbert, on their late-night 
shows, and information doled out on Web sites created for the event.

News organizations have no idea whether the event is meant to be 
political or entertaining in nature, but most of them, including CNN, 
MSNBC, Fox News and the three network evening newscasts, have plans 
to cover at least some portion of the rally live.

Comedy Central itself will have full live coverage of the three-hour 
rally, scheduled to begin at noon. The other television outlets will 
be asked to join a pool providing separate video coverage of the 
event.

Comedy Central is not allowing individual coverage by each outlet, 
out of concern that the area could be overrun with television 
satellite trucks, potentially blocking the views of some of the 
crowd, according to the Comedy Central spokesman Tony Fox.

Mr. Fox said the rally had requested a permit for the National Mall 
and had every expectation of receiving one, though it had not yet 
been officially granted.

The news division of NPR felt compelled this week to send out a 
memorandum clarifying that its staff members were not to participate 
in the rally, expecting that it would be political enough to fall 
into the category of events that journalists should not take part in. 
Other news organizations made similar comments on Thursday about 
staff attendance at the event.

Mr. Stewart and Mr. Colbert have continued to discuss the rally in 
terms that make it sound like at least as much a comedy performance 
as a political event, and a roster of guest stars - none named so far 
- are expected to appear.

Sign-ups for the rally have been tallied on Facebook. Beyond the 
290,000 who have so far signed on as definite attendees, 145,000 more 
have listed themselves as maybes.

The site Rallymao.com has assembled a roster of the scheduled 
satellite events in more than 25 states. One in New York City has 
been set for the SoHo Gallery for Digital Art. Other sites include 
the Capitol Rotunda in St. Paul, Civic Center Park in Denver, 
Manuel's Tavern in Atlanta and Wasilla Middle School in Alaska.

The international locations so far include London, Paris and 
Melbourne (no specific sites mentioned), along with the Copenhagen 
Town Hall in Denmark and, perhaps most intriguingly, "base camp" at 
Mt. Everest in Nepal.

Mr. Stewart and Mr. Colbert have so far offered few specifics on the 
event. Mr. Colbert's blowhard-conservative character will try to 
counter Mr. Stewart's message - seeking a more rational approach to 
political discourse - by urging participants to "keep fear alive."

But the Rallymao site made an attempt to characterize the event: 
"It's like Woodstock, except it's going to be everywhere, and without 
the mud."


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