January 4, 2011, 4:08 pm

Free Phone Calls
By David Pogue
NY Times

http://pogue.blogs.nytimes.com/2011/01/04/free-phone-calls/?ref=business


Look, you might have a problem with advertising. But face it: Ads pay 
for your free TV, free radio and free Web sites.

So I’ve always found it weird that ads can’t pay for free phone calls.

Yes, I know about the ad-supported 800-FREE411 for directory assistance. 
But I’m talking about letting Verizon or somebody else sponsor my call 
to France or England or China.

And I know about free calls using Skype or Google Voice. But I’m talking 
about calls from any phone — even landlines — to any phone number. Not 
from your computer. Not to a “handle” like SkiBunny2000.

Thanks to a new service called FreePhone2Phone, that transaction is now 
possible. Listen to a 12-second ad, get 10 minutes of free calling to 
any of 55 countries. According to the company, 85 percent of all calls 
are under 10 minutes long, so most calls are covered.

If you have a cellphone, this concept can save you big dollars when 
you’re calling overseas. If you’re among the millions of low-income 
Americans who have landlines and basic phone plans, you can save 50 
cents or $1 every time you call long distance, since you begin every 
FreePhone2Phone call by dialing a local access number.

To try out FreePhone2Phone, I dialed a local number, which I looked up 
at FreePhone2Phone.com. To reach the New York City access line, you’d 
dial 1 (646) 500-8620.

I listened — actually, half-listened — to a 12-second ad for the 
University of Phoenix, then pressed 1 to dial my number. I plugged in 
011-44-20 7806 1000, the number for the Covent Garden Hotel in London. I 
just picked a hotel at random because I knew I wouldn’t be waking 
anybody up.

The call was placed instantly, and the sound quality was fantastic. I 
asked the attendant with the cute British accent for the nearest Tube 
station. Leicester Square, she told me.

I tried a couple of other international calls, my mind buzzing with the 
new paradigm that had suddenly opened. Frankly, I can’t see why anyone 
would ever use a calling card again; by the time you’ve fussed with 
typing in your authorization codes, you’ve spent more time to place a 
calling-card call than you would listening to a FreePhone2Phone ad.

Here’s the fine print:

Each call is limited to 10 minutes. A warning tone beeps every 5 seconds 
for the last half minute, and then you’re cut off.

If you try to call the same number again the same day, your call is 
limited to five minutes, to prevent you from exploiting the system by 
calling back over and over all day.

Calls overseas are mostly limited to landline numbers. Calling to 
cellphones overseas is limited to a few industrialized countries. I know 
from having reviewed Skype Out and other international services that 
calls to overseas cellphones are always astronomically more expensive — 
too expensive, in this case, for FreePhone2Phone to cover the cost of 
your call with the ad.

There’s no reason you can’t make free phone calls to numbers in the 
United States, too, but this trick makes more sense if you have a 
landline. If you have a cellphone, you’re still using up airtime 
minutes, so you’re not saving any money, although you could use 
FreePhone2Phone to mask your calling habits on your phone bill, for example.

Please don’t barrage me with hate mail, pointing out that yet another 
sacrosanct, advertising-free medium has now been invaded. 
FreePhone2Phone is optional, for heaven’s sake. If you’d rather pay 
$2.50 a minute to call Paris, please do.

Me? I’m adding my local FreePhone2Phone access number to my phone’s 
address book. I’d much rather wait 10 seconds and get my overseas calls 
for free.

-- 
========================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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