http://www.msnbc.msn.com/id/44245864/ns/technology_and_science-space/#.T
laMJ13Rh8E


Ask any astronaut about the view from space and you're likely to get the
same answer: The Earth is a gorgeous, crystal-clear eyeful.  

But for most of us on the ground, it's a perspective not easily within
reach. But that may change with a Canadian firm's quest to provide
high-definition (HD) video views of Earth from space.

The Calgary-based company, UrtheCast (pronounced "EarthCast") is working
with the Russia aerospace company RSC Energia to build, launch, install
and operate two cameras on the Russian module of the International Space
Station. The two Urthecast cameras - one medium-resolution and one
high-resolution - are being built by the U.K.'s Rutherford Appleton
Laboratories.

Energia is targeting a 2012 launch for the cameras. Once they're
installed on the space station, their video of the Earth will be beamed
to ground stations around the planet, and then displayed in near
real-time on the UrtheCast Web platform or distributed directly to the
company's exclusive partners and customers.

According to officials, imagery produced from the space station will
provide a 40 kilometer wide, high-resolution, color image down to as
close as 3.6 feet (1.1 meters). The firm's Web platform will allow users
to constantly track the location of the ISS, anticipating when it will
pass over a particular geographic location. Users will be able to search
for videos of a particular location, type or theme.

Fast forwarding Earth, pause, skip, rewind
"It's going to be a bit of a blend between Google Earth and YouTube,"
said Scott Larson, UrtheCast's co-founder and president. "When you look
at Google Earth, you're basically seeing static images. What you're
seeing with us is you're seeing an image of the Earth scrolling by. So
you will be able to fast-forward, pause, skip, rewind ... you'll be able
to tag those videos," he said.

Like a personal video recorder, users will have the ability to interact
with the HD video feed in real time as it is fed from company servers.
Those using the system will be able to zoom in and out, virtually steer
the camera from side to side, rewind, and fast forward as they check out
areas and things of interest on Earth.

"Imagine Google Earth on steroids," said Cameron Chell, co-founder and
director of UrtheCast's Web platform development. "It has the ability to
capture political, environmental, economic or sporting events at
potentially any given time."

"This is going to affect more than the individual ... it's going to
affect Earth," predicted Chell.

Beautiful oasis in space
UrtheCast was officially launched on June 28 at the Calgary Chamber of
Commerce. As part of the kickoff ceremonies, Canadian astronaut Dave
Williams provided an off-Earth view of looking at our planet.

"The Earth is a truly remarkable place .... and a beautiful oasis in
space - there's nothing like it," Williams said. "We have been blessed
with such an incredible opportunity to make sure we protect the Earth
for future generations. What better way to do that than to help people
on Earth be able to experience the beauty of our planet first-hand by
providing them with HD video?"

Users will also be able to log onto the site for free, Larson said.

"The site will be free to use," Larson said. "We will be incorporating a
sponsorship/advertising component that will allow us to recoup the
investment, but certainly the site will be free to use."

Project status
The total financing requirement to build, launch and install the video
cameras on the International Space Station is priced at about $3
million. Also part of the venture is Canada's MacDonald, Dettwiler and
Associates Ltd., providing software, project management and engineering
know-how to the endeavor.

"We are now in full production and engineering mode on the cameras, and
actually we just returned from a series of technical meetings in
Moscow," Larson told Space.com. "From an engineering standpoint, things
are going well and generally on track. Our Russian partners have
confirmed that they want to take the cameras up in the late spring or
early summer of 2012, so that is the schedule we are working around."

In the meantime, Larson said that the group is working on the ground
segment and determining how best to process and present the imagery from
the cameras when the imagery gets on the ground.

"It is both challenging and exciting at the same time and the scope of
the project is so broad that there is a continual learning curve," he
said.

As for how creative individual users might be in utilizing the
equipment, Larson is bullish on the future.

"We think that they'll be very creative. People will do things like mow
messages into crop fields, make up giant banners or have groups of
people spelling out their messages," Larson suggested. 

At the same time, people will also develop applications that allow users
to interact with the video, Larson added.

"These apps might include programs that facilitate geo-caching,
education, or geography. Our job is just to get the cameras up and then
present the video and pictures in a clean, user-friendly manner," Larson
said. "The site users will determine what they want to do with it and
how to make it compelling. That is what I'm excited about seeing."

Leonard David has been reporting on the space industry for more than
five decades. He is a winner of this year's National Space Club Press
Award and a past editor-in-chief of the National Space Society's Ad
Astra and Space World magazines. He has written for Space.com since
1999.
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