Aug. 25, 2011, 5:39pm PT

Dish Network joins Hulu bidding fray
Satcaster eyes Internet vid giant as means of taking on Netflix

By Andrew Wallenstein
Variety.com

http://www.variety.com/article/VR1118041823?refCatId=1009


Satcaster Dish Network is among the companies that will enter the 
first-round of bidding for streaming service Hulu, according to sources.

While most reports have centered on the foursome of Google, Amazon, 
Yahoo and DirecTV, the Englewood, Colo.-based Dish is on the shortlist 
of those anticipated to bid on Hulu by Hulu's owners.

That Dish is interested in Hulu isn't entirely surprising given that the 
satellite service reportedly examined the venture's financials at least 
a month ago. But the company has since faded from the field of projected 
suitors despite being very much in the game.

A spokesman for Dish declined comment.

Hulu's owners are expecting to continue to field offers through the end 
of this week, with reports of a hard stop on Aug. 24 overstating what 
was always a loose deadline.

Other companies not on the shortlist may still make offers for the 
company owned by News Corp., Walt Disney Co., NBCUniversal and 
Providence Equity Partners.

Should Dish manage to snap up Hulu, it would mark the continuation of a 
remarkable multibillion-dollar spending spree over the past 12 months 
that has included Blockbuster, DBSD North America and TerreStar Networks.

With Hulu expected to fetch as much as $2 billion, a Dish purchase would 
represent an extraordinary outlay but not one inconsistent with the 
company's goals. Since stepping in as CEO for founder Charlie Ergen 
earlier this year, Joseph Clayton has signaled his intent to provide 
some competition to Netflix by using Blockbuster as a vehicle for 
getting into the streaming-content business. Clayton has also indicated 
he could still make more acquisitions.

Having Hulu and Blockbuster under one roof would significantly improve 
Dish's prospects in taking on Netflix, though with 25 million 
subscribers, the Los Gatos, Calif.-based company has enough of a lead 
not to sweat too profusely.

Coincidentally or not, Dish is the only distributor that News Corp.'s 
Fox has signed up that allows subscriber to get authenticated access to 
primetime series on Fox.com and Hulu the day after their original 
airdate. As of Aug. 15, non-Dish subs have to wait eight days after 
airdate to view Fox programs online.

Speculation regarding DirecTV had the satellite service going after Hulu 
in part to counter Dish's intent to get into streaming via Blockbuster.

A spokeswoman for Hulu declined to comment.

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