iPhone Game Players Move Into Tiny Tower

By JENNA WORTHAM
AUGUST 12, 2011

On a recent Sunday afternoon in Central Park, several of my friends 
were all hunched over their iPhones, busily tapping at their phones, 
deeply engrossed in game play. I peered over their shoulders and 
realized they were playing the same game. But it wasn't Angry Birds, 
Plants vs Zombies or even GagaVille.

Instead, they were furiously building virtual communities on a game 
called Tiny Tower that challenges players to build a soaring 
skyscraper, floor by floor. Players start with a simple building and 
work to erect new floors, adding apartment complexes, restaurants, 
stores and even nightclubs. The game itself is rendered in cutesy, 
8-bit graphics that resemble vintage arcade and videogames.

One of the game's selling points is the insidery glimpse one gets 
into the lives of those who occupy their buildings, the Bitizens. You 
can read their status updates on a Facebook-like social network 
called BitBook and see what they like (and don't like) about living 
in your building. If you choose, you can adjust their jobs and living 
situations accordingly. The game also incorporates several 
entertaining social elements: Players can find their friends who are 
also playing the game and see how they've built out their towers.

The game, which debuted on June 22, has already attracted 4.5 million 
downloads. It's a far cry from a game like Angry Birds, which has 
hundreds of millions of downloads, but it's a strong start for a game 
limited to the iPhone that is also competing with thousands of other 
titles in the App Store. By comparison, it's roughly around the same 
number of downloads as Instagram.

...

http://bits.blogs.nytimes.com/2011/08/12/iphone-game-players-move-into-tiny-tower/

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