Social Media and Political Engagement

by Lee Rainie, Aaron Smith, Kay Lehman Schlozman, Henry Brady, Sidney Verba
Oct 19, 2012

The use of social media is becoming a feature of political and civic 
engagement for many Americans. Some 60% of American adults use either 
social networking sites like Facebook or Twitter and a new survey by 
the Pew Research Center's Internet & American Life Project finds that 
66% of those social media users-or 39% of all American adults-have 
done at least one of eight civic or political activities with social 
media.

Overall, there are mixed partisan and ideological patterns among 
social media users when it comes to using social media like social 
networking sites and Twitter. The social media users who talk about 
politics on a regular basis are the most likely to use social media 
for civic or political purposes. And the social media users who have 
firmer party and ideological ties-liberal Democrats and conservative 
Republicans-are, at times, more likely than moderates in both parties 
to use social media for these purposes.

Some of these activities are more likely to be pursued by younger 
social media users compared with the social media users who are ages 
50 or older. Younger users are more likely to post their own thoughts 
about issues, post links to political material, encourage others to 
take political action, belong to a political group on a social 
networking site, follow elected officials on social media, and like 
or promote political material others have posted.

Here are the key findings in a recent nationally representative survey:

...

http://pewinternet.org/~/media/Files/Reports/2012/PIP_SocialMediaAndPoliticalEngagement_PDF.pdf

http://pewinternet.org/~/media/Files/Questionnaire/2012/SurveyQuestions_PoliticalEngagement.pdf

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