Papa John's faces class-action suit for alleged barrage of spam texts

Plaintiffs say pizza chain hired company to serve thousands of unwanted texts.

by Megan Geuss
Nov 13 2012
Ars Technica

A judge from the Western District of Washington Seattle Court 
approved a class action suit against Papa John's on Friday. The 
plaintiffs, three people from Washington State, are standing in for 
thousands of customers claiming that Papa John's and a marketing firm 
called OnTime4U worked together to send spam texts to customers who 
hadn't given their consent to be texted with marketing information, 
violating the US Telephone Consumer Protection Act of 1991.

The Seattle law firm Heyrich Kalish McGuigan is representing the 
plaintiffs. It claims Papa John's customers received 500,000 unwanted 
text messages nationally, and the firm also claims this could cost 
Papa John's $500 per text message (a bill that would tally up to $250 
million). While such a large payout is highly unlikely, a 
class-action payout may be in the future for the pizza chain.

The order granting a motion for class action says Papa John's LLC 
worked with OnTime4U and encouraged their individual franchisees to 
cooperate with the company. OnTime4U then solicited the franchisees 
for lists of their customers' phone numbers (which most 
pizza-delivery stores keep for speedy phone-orders). OnTime4U then 
removed the land-line numbers, and texted promotional messages to the 
rest.

...

http://arstechnica.com/tech-policy/2012/11/papa-johns-faces-class-action-suit-for-alleged-barrage-of-spam-texts/

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