Disney closes Movies Online service

By Colin Mann
Advanced-Television.com

Nov 20, 2012

http://advanced-television.com/2012/11/20/disney-closes-movies-online-service/


The Walt Disney Co. is to close its Internet movie service, Disney 
Movies Online, suggesting the the site did not have the flexibility to 
keep up with user demands.

The company told users via email and a banner on the site’s homepage 
that the service would be closed as of December 31st.

Site users were able buy and rent movies from the Disney library, 
including films made by its subsidiary Pixar. It also allowed people who 
purchased physical discs to stream the movies from the website.

The site allowed visitors to buy and rent movies from the Disney 
library, including films made by its subsidiary Pixar. It also allowed 
people who purchased physical discs to stream the movies from the 
website. However, the site did not attract many customers and had 
limited capabilities. Users couldn’t download their digital movies for 
offline playback, there was no support for connected devices such as 
game consoles, and it only offered movies for streaming on Web browsers.

A notice on the site advised that people who had already redeemed disc 
purchases could continue to stream the movies on the site through the 
end of the year. People who bought movies on the site previously are 
being offered refunds.

“The digital environment is rapidly evolving and Disney Movies Online 
does not have the flexibility that many users today demand,”said the 
company. “We made a business decision to close the service until we are 
able to provide the greatest value and experience to our customers.”

Disney stands alone among the major Hollywood studios in choosing not to 
take part in digital content ecosystem UltraViolet, preferring to 
develop its own KeyChest technology.

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Associate Professor     Fax   (713) 743-3927
Political Science       Mail: antunes at uh dot edu
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