5:04PM EST November 27. 2012 - SAN FRANCISCO - Apple has axed the
manager of its highly criticized Maps application, according to reports.
http://www.usatoday.com/story/tech/2012/11/27/apple-google-eddy-cue-tim-
cook/1729891/

Richard Williamson was shown the door by Eddy Cue, a senior vice
president at Apple, according to Bloomberg.

Apple's Maps kerfuffle began immediately after the company launched the
new app in its latest mobile operating system version, iOS 6.

People had expressed outrage across Twitter and Facebook about missing
landmarks, streets, and incomplete directions. A lack of public transit
information had many calling for people to avoid updating their
software. 

Apple's ill-fated move to displace Google Maps as the provider of its
mapping technology is part of a growing rivalry between the technology
giants for Internet services. 

The software debut was also a glaring black eye for the launch of
Apple's iPhone 5, which went on to sell more than 5 million units over
its first weekend available. 

Apple CEO Tim Cook in September issued a rare public apology for the
software disaster. "We are extremely sorry for the frustration this has
caused our customers and we are doing everything we can to make Maps
better," he said in a letter. 

The CEO pointed to alternative maps software applications from the likes
of Bing, MapQuest, Waze, Google and Nokia.

Apple is said to be seeking outside help from mapping-technology firms
and urging maps provider Tom Tom to fix data that Apple uses for
landmarks and navigation, according to the report from Bloomberg. 

The firing of Williamson comes on the heels of last month's ouster of
mobile operating system chief Scott Forstall. The executive in charge of
iOS served as a long-time lieutenant under Apple co-founder Steve Jobs
and seen as a likely successor. 

Apple spokeswoman Trudy Muller declined to comment.
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