Verizon seeks customers to spam with mobile marketing forever

Participants are handsomely rewarded with a coupon. Hey, where are you going?

by Casey Johnston
Dec 5 2012
Ars Technica

Verizon is starting to contact customers this week about allowing the
telecom to sell their data-including location, browsing information,
and mobile app usage-to third-party marketers in exchange forŠ
coupons. The company promises one coupon up front, with the potential
for e-mails, texts, snail mail, or mobile ads with more offers based
on the data collected.

The program is called Verizon Selects and is Verizon's attempt to
bridge the gap between how marketers reach mobile users and what
mobile users (supposedly) want to see from marketers. Verizon says it
will analyze the information listed above along with "customer
demographic and interest data" to "create specific insights."

...

http://arstechnica.com/business/2012/12/verizon-seeks-customers-to-spam-with-mobile-marketing-forever/

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