Will Your TV Provider Nickel & Dime You to Death?

By Phillip Swann
TVPredictions.com

http://www.tvpredictions.com/nickel022413.htm


Washington, D.C. (February 24, 2013) - DIRECTV, Verizon and Cablevision are charging some and/or all subscribers a monthly $2-3 surcharge for having regional sports channels -- even if they don't watch them.

Comcast has just revealed that it will charge owners of digital TV adapters $2 a month, although it once offered them for free to ensure that people could continue watching television when the nation switched to digital signals.

And Time Warner recently assessed a new $3.95 Internet modem lease fee.

It seems that the nation's TV providers have decided to strike back at rising programming costs by instituting small monthly fees on their subscribers that can generate a huge amount of revenue.

The fees are added on monthly bills in small print so they often go unnoticed by subscribers. But their impact can be enormous. The Philadelphia Inquirer estimates that, once implemented nationally, the Comcast $2 digital TV adapter fee can bring back $550 million a year to the nation's largest cable operator.

The newspaper quotes Mark Cooper, a spokesman for the Consumer Federation of America, as saying that the $2 a month levy "adds up" and that the pay TV industry "is not sufficiently competitive to protect consumers from abuse."

Cooper has a point. The satellite TV services have provided video competition for cable operators in most markets, but neither Dish nor DIRECTV offer a serious Internet plan. If you want Internet service, you pay have to agree to pay that $3.95 every month to Time Warner. Verizon. Verizon and AT&T offer Triple Play service, but only in select markets.

TV providers are always searching for extra revenue, but never more so than now because sports programmers and other content providers are dramatically upping their demands to carry their channels. In addition, some consumers are cutting back on their pay TV monthly bills and subscribing to streaming services such as Netflix.

Rather than try to recoup losses by raising program packages by 10 percent or more -- an action that would catch everyone's eye and possibly cause subscriber defections -- the TV providers are dropping small fees here and there in the hope they cause little disruption.

"The industry appears to be diversifying the ways in which it raises the prices in an effort to minimize the sticker stock of a single headline price increase," Wall Street analyst Craig Moffett told the Inquirer. "The real mission is to attempt to recover the soaring cost of video programming."

The bottom line is that viewers will have to pay closer attention to their monthly bills. But as we noted previously, even if they catch a new surcharge being added, they may not be able to do anything about it unless they want to drop pay TV/Internet service entirely.



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