CBS Slow On Affiliate Streaming Plan
By Doug Halonen
TVNewsCheck
April 11, 2013 3:12 PM EDT
http://www.tvnewscheck.com/article/66808/cbs-slow-on-affiliate-streaming-plan/format/print
TV everywhere was the talk of the affiliate board meetings during the
National Association of Broadcasters convention in Las Vegas this week —
at least everywhere but the CBS affiliate board meeting, said Chris
Cornelius, CBS affiliate board chairman.
“The other affiliates — ABC, NBC and Fox — have all developed a
technology that is going to provide in a sort of walled-garden way to
affiliates, and CBS just isn’t there yet,” said Cornelius, who is also
COO of Barrington Broadcasting Group LLC.
Cornelius told TVNewsCheck that the CBS affiliates believe that the TV
everywhere concept — ensuring that consumers have access to their TV
station signals over their smartphones and other portable electronic
devices — is critical for all broadcasters.
“We’ve got to be where our viewers are, and from our point of view, it’s
critical that we understand how that will work and that we have got the
rights to our signals in our markets on all mobile devices,” Cornelius said.
Cornelius also said that CBS has granted affiliates “modified rights for
a number of markets” for affiliate over-the-air signals to be used on
mobile devices. “But their over-the-top strategy, they have not yet
really talked to us — the board — about that,” Cornelius said. “I
believe that they have been hard at work on a TV everywhere solution
that would be inclusive of the affiliates, but no announcement has been
made.”
During the Monday (April 8) board meetings, the affiliates also
discussed ways that that they might be able to play a larger role with
CBS Newspath, the network’s 24-hour TV news service to which affiliates
contribute content.
“We’ve been working on having a little more input on how that service
might be a little bit more valuable to everybody,” Cornelius said.
“There’s been a lot of conversation, a lot of movement, but I think
we’re going to wait until the May [affiliates] meetings to really define
what changes we might be making to that news service,” Cornelius said.
TV everywhere proposals dominated the ABC, NBC and Fox affiliate board
meetings in Las Vegas earlier this week.
Copyright 2013 NewsCheckMedia LLC. All rights reserved. This article can
be found online at:
http://www.tvnewscheck.com/article/66808/cbs-slow-on-affiliate-streaming-plan.
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