LPFM Admits It Aired Ads
Radio World 3/2/15
The FCC’s Enforcement Bureau and a low-power FM licensee have reached an
agreement that ends an investigation into whether WQAZ(LP), Edmond, W.
Va., crossed over the line and aired ads.
Acting on “multiple” complaints that the station was airing actual ads,
not underwriting announcements, the FCC’s Enforcement Bureau began
investigating WQAZ in 2010, according to the consent decree.
Licensee the Syner Foundation admitted the station aired spots between
August to October 2010 that went beyond underwriting announcements
because the content promoted products, services or businesses of its
financial contributors. The announcements also contained qualitative
descriptions and comparative language, pricing information and calls to
action. LPFMs and noncommercial radio and television stations are
prohibited from airing ads.
Syner will pay a civil penalty of $16,000 in quarterly installments. The
licensee will also implement a three-year compliance plan, which
includes instituting a training program and supplying regular reports to
the commission.
In exchange, the agency ends its investigation into the LPFM.
- See more at:
http://www.radioworld.com/article/lpfm-admits-it-aired-ads/274788#sthash.RnD8tzue.dpuf
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Duane Whittingham - N9SSN
(ARES/RACES, EmComm, Skywarn & Red Cross)
(Melrose Park Public Safety & Homeland Security)
http://www.mpdes.org
http://www.radiodude.info
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