Jun. 22, 2005
HP to use AMD chip in business notebooks
TURION 64 BESTS INTEL'S CENTRINO
By Dean Takahashi
San Jose Mercury News
http://www.mercurynews.com/mld/mercurynews/business/technology/11956580.htm
Advanced Micro Devices is expected to announce today that it has cracked
Intel's hold on the corporate laptop microprocessor market by selling chips
to Hewlett-Packard for use in a new business notebook computer.
HP will use the Sunnyvale company's Turion 64 microprocessors in its
``Compaq nx'' series of business computers, including a ``thin and light''
$999 nx6125 model with a 15-inch screen that makes its debut today. The
company said it will give business customers an alternative to Intel-only
computers offered by competitor Dell.
``We're going to offer choice in the mobile space,'' said Stephen Schultis,
HP's acting director in business notebook marketing.
AMD marketing director Ed Gasiorowski said HP will be the first major
computer company to offer a business laptop with Turion 64 chips on a
global basis. When AMD launched the Turion 64 family in March, the chips
were quickly adopted in consumer laptops.
But Intel's Centrino laptop chips have been strongest in the mainstream
business markets, where AMD hasn't been competitive for some time. Roughly
60 percent of all laptop sales are business machines, according to Dean
McCarron, an analyst at Mercury Research. He said that's why the HP deal is
an important step for AMD.
Up until now, mainstream business laptop buyers have favored Centrino.
Intel includes the Pentium-M microprocessor in Centrino and also provides
chipsets, wireless networking and software as well as marketing and
advertising support.
``This is a key win for AMD,'' said Rob Enderle, an analyst at the Enderle
Group. ``AMD has been trying to break into the mainstream business market
for a long time, but they haven't had the chips to do it until this year.''
AMD's strategy is to offer its microprocessors while allowing companies
like HP to pick the best available graphics, chipsets and wireless
networking chips. HP's machine will target the small and medium business
markets.
Taiwanese contract manufacturer Compal will make the machine for HP, which
designed the laptop. AMD's Gasiorowski said the company would continue to
beef up its Turion 64 chips, offering a version with two cores, or two
brains on one chip, next year. Intel has promised to launch its dual-core
mobile microprocessor, code-named Yonah, late this year.
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923 Fax: 713-743-3927
antunes at uh dot edu
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