SBC asks FCC to exempt video service from franchising
By Brian Blackstone
MarketWatch

Last Update: 6:27 PM ET Sept. 14, 2005

http://www.marketwatch.com/news/print_story.asp?print=1&guid={9D7499F7-6FD7-4907-A56E-D22C9C900064}&siteid=mktw


WASHINGTON (MarketWatch) -- SBC Communications Inc. (SBC) on Wednesday asked the Federal Communications Commission to exempt its video service from cable franchising requirements, arguing that its Internet-based service shouldn't be subject to certain rules governing cable.

"This integrated suite of (Internet protocol)-enabled services cannot properly be viewed as a traditional 'cable service,'" SBC said in a filing with the FCC as part of the agency's 18-month-old Internet services proceeding.

Wednesday's filing is the first time SBC has formally asked the FCC to free it from franchise requirements, though the company has long insisted they don't apply.

SBC said it is spending $5 billion to deploy a video offering to 18 million customers within three years. Those customers encompass 2,000 different franchise areas.

"Under normal conditions, the negotiation of each of these franchises can be protracted, taking at least several months to more than a year, thus inevitably making region-wide entry a long-term process," SBC said.

And a video product is needed "in order to justify the significant investment associated with these new networks," the filing stated.

The company has no doubt been buoyed by recent comments from FCC Chairman Kevin Martin. In an interview with USA Today last month, Martin stated that he had asked FCC staff "to explore what the commission can do to ensure that local authorities are not unreasonably refusing to award additional competitive licenses."

FCC action would probably be the quickest path for SBC on the franchise issue, though any decision by the FCC would probably be litigated. Congressional action would lower litigation risk, and there's some Capitol Hill support for SBC's position.

Sen. John Ensign, R-Nev., in July introduced legislation that would eliminate state and local franchising requirements. In June, Senate Commerce Committee Chairman Ted Stevens, R-Alaska, said a "national solution" may be needed on the franchise issue.

But legislation could take time. Analysts at Legg Mason Wood Walker Inc. pointed out in a research note this week that "we suspect the (franchise exemption) effort will become entangled in a broader congressional rewrite (of telecom laws), which will likely take time."

Even more pressing telecom issues like the digital television transition, which faces a budgetary deadline, have largely been sidelined for the near term as Congress focuses its attention on the aftermath of Hurricane Katrina.

Though SBC wants the regulatory clarity of a federal franchising rule, a company spokesman said that it will move ahead with its video offering even in the absence of congressional or FCC relief.

A spokesman for the National Cable & Telecommunications Association, which represents the cable industry, didn't immediately return a call seeking comment on SBC's petition.

In a June speech, NCTA Chief Executive Kyle McSlarrow said, "The government must avoid picking winners and losers by imposing regulation based on the particular mix of technology a video provider deploys."



================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu


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