Sci Fi Charts Broadband Territory

By Anne Becker
Broadcasting & Cable

4/26/2006 4:54:00 PM

http://www.broadcastingcable.com/article/CA6328554.html?display=Breaking+News


Sci Fi Channel is creating a broadband component for every show it 
currently has in development, the network says. The promise came as Sci Fi 
executives unveiled details of their forthcoming broadband site, Sci Fi 
Pulse, which will launch May 8 with full-length episodes of the network's 
series and movies.

"All this talk about new media, to the Sci Fi gang, isn't really a new 
story," said USA/Sci Fi President Bonnie Hammer at a New York press lunch 
Wednesday. "Nowhere is our brand strength more evident than in the digital 
arena."

The network is encouraging producers of its upcoming series to produce 
Webisode spinoffs and has already begun developing Webisodes for its 
popular series Battlestar Galactica, as well as the upcoming drama Eureka 
and limited series Motel Man (working title).

Pulse, whose URL address is still being decided upon, will launch with 
uncut episodes of series including Battlestar Galactica and Ghosthunters, 
and full-length Sci Fi action movies, as well as extra footage including 
behind-the-scenes clips. Over the summer, the site will expand to include 
original content including a weekly news show and online-only spinoffs of 
Sci Fi series.

The site will rely heavily on contribution from its users. Pulse will 
breathe new life into Sci Fi's Exposure film festival, which several years 
ago existed as a short-film showcase on the network and will now exist as 
an online contest. Users will contribute short films over the site for the 
chance to be included in a two-hour special on Sci Fi and, possibly, other 
NBC Universal channels. Pulse users will then vote on their favorite film, 
and the winner will be involved in creating a Sci Fi movie. The site will 
also post pilots online and solicit user feedback on which should be 
greenlighted to series.

Sci Fi's current Web site has also expanded significantly in recent months, 
launching new features including a tech blog and a sci-fi wikipedia, 
"scifipedia."


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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