US: Ford confirms Geely as preferred bidder for Volvo Cars

 28 October 2009 | Source: just-auto.com editorial team

Ford announced today that a consortium led by Zhejiang Geely Group Holding 
Co. Ltd. is its preferred bidder in the ongoing discussions concerning the 
possible sale of Volvo Car Corporation.
 Ford said that while it will be engaging in more detailed and focused 
negotiations with Geely, no final decisions have been made.
 "Ford's objective in our discussions with Geely is to secure an agreement 
that is in the best interests of all the parties," said Lewis Booth, Ford 
Motor Company executive vice president and chief financial officer. 
 "Any prospective sale would have to ensure that Volvo has the resources, 
including the capital investment, necessary to further strengthen the 
business and build its global franchise, while enabling Ford to continue to 
focus 
on and implement our core 'One Ford' strategy.
 "Ford believes Geely has the potential to be a responsible future owner of 
Volvo and to take the business forward while preserving its core values and 
the independence of the Swedish brand.  But there is much work that needs 
to be completed in the more substantive discussions that are agreed to take 
place.  We have no specific timeline to conclude the discussions."
 While Ford would continue to cooperate with Volvo in several areas after a 
possible sale, Ford said it does not intend to retain a shareholding in 
Volvo.
 John Fleming, chairman of Ford of Europe and Volvo Cars, said: "Ford fully 
understands the iconic Swedish nature of the Volvo brand and the 
responsibility we have as Volvo's custodian to its employees, local communities 
and 
other key stakeholders.
 "Any sale also would need to take into account the significant connections 
between Ford and Volvo in terms of continuing component supply, engineering 
and manufacturing."
 Ford and Volvo will maintain appropriate communications with key 
stakeholders, such as Volvo's employees, unions and the Swedish government, 
during 
the ongoing process.
 "Volvo's management team welcomes today's announcement as a positive step 
forward," Volvo CEO Stephen Odell said. 
 "At Volvo, we are continuing to keep our attention firmly fixed on 
engineering and building great Volvo cars, to reduce our cost base and to 
return 
the business to sustainable profitability at the earliest possible 
opportunity."

 Speaking exclusively to just-auto last week, Ford CEO Alan Mulally 
stressed the importance of the transition in Ford's premium brand divestments.
 "Clearly the transition will be an important part of the [Volvo] sale, 
because we have a lot of pieces of the product in the production system that 
are integrated - just like Aston Martin and Jaguar Land Rover, the transition 
is important," he said.
 "We have done that very well with the brands that we have divested and we 
are committed to the success of Volvo long-term."
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