Very interesting! Always nice to know the history. Walt On Mar 1, 2011 7:01 AM, "Hans Neureiter" <diese...@gmail.com> wrote: > The origin of the star > > DMG now had a successful brand name, but still lacked a characteristic > trademark. Then Paul and Adolf Daimler – the company founder’s two sons, and > now senior executives at DMG – remembered that their father, who had died in > March 1900 shortly before his 66th birthday, had once used a star as a > symbol. > > Gottlieb Daimler had been technical director of the Deutz gas engine factory > from 1872 until 1881. At the beginning of his employment there, he had > marked a star above his own house on a picture postcard of Cologne and > Deutz, and had written to his wife that this star would one day shine over > his own factory to symbolize prosperity. > > The DMG board immediately accepted the proposal and in June 1909, both a > three-pointed and a four-pointed star were registered as trademarks. > Although both designs were legally protected, only the three-pointed star > was used. From 1910 onward, a three-dimensional star adorned the radiator at > the front of the car. > > The three-pointed star was supposed to symbolize Daimler’s ambition of > universal motorization – “on land, on water and in the air”. Over the years, > various small additions were made. In 1916, the tips were surrounded by a > circle, in which four small stars and the word Mercedes were integrated, or > alternatively the names of the DMG plants at Untertürkheim or > Berlin-Marienfelde. > > In November 1921, DMG applied for legal protection of utility patents for > new variations on their trademark and lodged with the patent office a > three-dimensional three-pointed star enclosed in a circle – which included > the design intended for use on the radiator grille. It became a registered > trademark in August 1923. > > > -- > Hans Neureiter, Katy, TX > '82 300SD > _______________________________________ > http://www.okiebenz.com > For new and used parts go to www.okiebenz.com > To search list archives http://www.okiebenz.com/archive/ > > To Unsubscribe or change delivery options go to: > http://mail.okiebenz.com/mailman/listinfo/mercedes_okiebenz.com _______________________________________ http://www.okiebenz.com For new and used parts go to www.okiebenz.com To search list archives http://www.okiebenz.com/archive/
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