Speaking of increased sales volume, compared to reduced margins, here is a very interesting story of a CEO who decided *not* to continue doing business with Mall-Wart. It's quite long, but I found it fascinating... click the link below.
The Man Who Said No to Wal-Mart ============================ "Every year, thousands of executives venture to Bentonville, Arkansas, hoping to get their products onto the shelves of the world's biggest retailer. But Jim Wier wanted Wal-Mart to stop selling his Snapper mowers." http://www.fastcompany.com/magazine/102/open_snapper.html > ---------------------------------------------------------------------- > Date: Tue, 14 Feb 2006 10:58:19 -0600 > From: LT Don <[EMAIL PROTECTED]> > Subject: Re: [MBZ] Big Discounts > > > It would certainly increase volume, wouldn't it? > > On 2/14/06, Rusty Cullens <[EMAIL PROTECTED]> wrote: > > > > That might not work. > > > > -----Original Message----- > > From: [EMAIL PROTECTED] > > Sent: Tuesday, February 14, 2006 11:51 AM > > Subject: Re: [MBZ] Big Discounts > > > > and 120 % off all orders over $1500??
