Actually this is the first time I actually heard anything about Audi making those comments. I'm betting the media was responsible for those comments. Harry 69 280 SEL 120,000 Miles 72 350SL 108,000 Miles 2004 VW Passat 4 Motion 1999 Mazda Miata -----Original Message----- From: Steve MacSween <[EMAIL PROTECTED]> To: Mercedes Discussion List <mercedes@okiebenz.com> Sent: Wed, 19 Jul 2006 00:55:58 -0400 Subject: Re: [MBZ] Old rice burners vs?? (warning, rant)
on 7/18/06 9:10 PM, Mitch Haley at [EMAIL PROTECTED] wrote: >> Now I am going to defend that about Audi saying it was the customers fault. > > Although it does seem the only people stupid enough to buy Audis in the > 1980s were the ones who were too stupid to know that if the brake pedal > dropped to the floor with no more resistance than a throttle would exhibit, > as the car lunged forward at full throttle, you might want to quit shoving > the pedal to the floor and look for the brake. > Operator error is not the car's fault, nor is is improper for Audi to > call a moron a moron. Um, I did not make my point clear in my original post.... Actually I don't care if it was all a scam or not, the point was that in the corporate world, you NEVER -- even more so on overpriced gear such as Audis were, at that time -- call your customers stupid. Not with the demographic Audi was reaching for (essentially wealthy professionals looking for a little more excitement than a Benz provided at the time). Audi could have come out with any number of creative strategies, before they called their customers stupid. It is one of the classic blunders of PR history, and it almost cost them the entire North American market. It also cost them a fortune in Madison Avenue $$$ to get themselves back on track. Mac _______________________________________ http://www.okiebenz.com For new parts see official list sponsor: http://www.buymbparts.com/ For used parts email [EMAIL PROTECTED] To Unsubscribe or change delivery options go to: http://okiebenz.com/mailman/listinfo/mercedes_okiebenz.com
