surpresa nenhuma, pra mim...
f
On 9/11/06, Gabriel Furtado <[EMAIL PROTECTED]> wrote:
---------- Forwarded message ----------
From: Marcelo Lira <[EMAIL PROTECTED]>
Date: 10/09/2006 21:41
Subject: [cinlug] Surpresa: Pirataria dá lucro para Microsoft
To: [EMAIL PROTECTED]
Foi realizado um estudo acadêmico envolvendo modelos econômicos com todas as
formalidades necessárias, sobre o embate Microsoft x OpenSource.
>
>
> In addition to this main result, we were also surprised to find that
piracy may end up increasing Microsoft's profits. To understand why, notice
that there are two types of pirates: those who would not have bought Windows
in the first place because it is too expensive, and those who would have
bought Windows but now decide to pirate it. The first category increases
Windows' installed base without affecting sales. As a consequence, this
group increases the value of Windows. And thanks to these pirates, Microsoft
is able to set higher prices in the future (because the value of the system
goes up). In addition, having these pirates means that Linux's installed
base does not grow as much as it would have if piracy weren't there. The
second type of pirates (those who in the absence of piracy would have bought
Windows) reduces Windows' sales and profit. Thus, if the proportion of
first-type pirates is sufficiently large, Microsoft's profits will increase
with piracy.
http://hbswk.hbs.edu/item/4834.html
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Marcelo Lira dos Santos
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