*18 January 2012*

*THIRUVANANTHAPURAM :* The State capital will play host to ‘Ayurveda
Keralam,' a global Ayurveda festival intended to mainstream Ayurveda as
Kerala's authentic system of medicine and create more awareness of this
age-old system.

The event, to be held from February 9 to 14 at Kanakakkunnu Palace, is
being organised by the Centre for Innovation in Science and Social Action
(CISSA), in association with the State government and the Ayurveda medical
fraternity in the State.

At a press briefing here, the former Directors of Ayurveda Medical
Education P. Sankaran Kutty and M.R. Vasudevan Nampoothiri and CISSA
general secretary C.S. Sureshkumar said the potential of Ayurveda in the
management of lifestyle diseases would be one of the predominant themes for
discussion at the fete as the increasing burden of non-communicable
diseases was emerging as a major public health problem in the State.

*Awareness creation*

“The authentic Ayurveda system of medicine has a lot to offer in the
management of lifestyle diseases. But there is little public awareness of
this side of Ayurveda, and there is a lot of quackery in this area. It will
be our attempt to bring before the people the potential of Ayurveda
medicine in the control and treatment of non-communicable diseases,” Dr.
Sureshkumar said.

Over 2,500 delegates from across India and abroad will participate in an
international seminar on ‘Ayurveda for Non Communicable Diseases.'

*Themes*

The major themes at the seminar will include diabetes, hypertension and
coronary heart disease, liver disorders, neurological disorders, pulmonary
diseases, mental disorders, obesity, cancer, and degenerative diseases.

*Food carnival*

A mega national exhibition on Ayurveda with more than 350 stalls; Ayurveda
specialty clinics of renowned physicians; patient awareness workshops;
public education pavilions showcasing the goodness of Ayurveda that will be
put up by all 17 Ayurveda colleges in the State, each college focussing on
various specialties such as fracture management or treatment of mental
illnesses; showcasing of various research and development facilities in
Ayurveda; Ayurveda and ethnic food carnival; and an exhibition of the
medicinal plant diversity in the country are part of the event.

*Ayush clinics*

“There will be Ayush clinics on all days of the festival. These will be
conducted by renowned Ayurveda physicians, and the public can seek
treatment at these clinics. This is, above all, a great opportunity for
everyone to know more about Ayurveda and the possibilities it has to offer
as a traditional system of medicine rather than as a quick fix for cosmetic
problems,” Dr. Sankarankutty said.

Those who will participate in the international seminar include B.M. Hegde,
former Vice-Chancellor of Manipal University; Madan Thangavelu, a research
fellow in oncology from the University of Cambridge; R.H. Singh, chairman
of the Ayush Innovation Council of the Union government; Mark Rosenberg,
CEO of the European Academy of Ayurveda in Germany; Bhushan Patwardhan,
Vice Chancellor of Symbiosis International University, Pune; K.
Satyamoorthy, Director of Manipal Life Sciences Centre; and Horst Przuntek,
Professor of Neurology at Ruhr University, Germany.

Event will be held at Kanakakkunnu Palace from February 9 to 14.

http://www.thehindu.com/todays-paper/tp-national/tp-kerala/article2810153.ece

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