As a long time Circuit Cellar reader, I'm curious why you didn't mention it.
It certainly isn't a software magazine but you find code in (just about)
every issue.
There definitely is a DIY component (although aimed at the more electronic
savvy than say, Make).
And ultimately I think it still embodies the spirit of learning new
techniques and parts and putting them to cool uses as either a hobbyist or
professional.

Some of their regular writers aren't half bad either :)

-Mike

On Mon, Aug 8, 2011 at 5:04 PM, Ed Nisley <[email protected]> wrote:

> On Mon, 2011-08-08 at 07:26 -0400, Cranky Frankie wrote:
> > Could it be, with programming the way it is now,
> > there's no room for something like Dr. Dobb's anymore?
>
> That was a fun gig while it lasted... [grin]
>
> The trouble was (IMHO, with no inside information) that advertising
> drives magazine publishing really, really hard: if your audience isn't
> what the advertisers want, you don't get any revenue. But if you have
> articles aligned with your advertising (to attract that specific
> audience), all *other* readers tend to drop their subscriptions because
> they're not interested.
>
> So DDJ lost all the generalist readers who weren't interested in the
> gory details of, say, getting Samba to play in a corporate environment.
> Then they lost all the corporate readers who didn't have any interest in
> Samba whatsoever.
>
> FWIW, your subscription dollars barely pay for printing & distributing
> the magazine. Advertising pays for *everything* else.
>
> > I hope it or something like it comes back someday.
>
> MAKE magazine may have hit the current sweet spot for a DIY magazine,
> although it tends to be a bit simplistic and the articles all have a
> weird "Let's make a go-cart from scrap lumber, junk bike parts, and $400
> worth of new high-end cordless drills!" enthusiasm. Not much in the way
> of programming, although Arduino love is in full effect.
>
> Their cover / subscription price is staggeringly high, which means
> you're paying for operating expenses that advertising normally covers,
> and they have a remarkable number of house ads along with a distinct
> paucity of full-page advertisers. IMHO, that says nobody's figured out
> how to make enough money from that market to pay for big ads (and a big
> magazine); there may be several million-dollar open-source hardware
> companies out there, but they haven't cleared the gantry yet.
>
> It was a distinct surprise when I walked by a DDJ poster at Embedded
> Systems one year and spotted my name on the wall...
>
> --
> Ed
> http://softsolder.com
>
>
> _______________________________________________
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Upcoming Meetings (6pm - 8pm)                         MHVLS Auditorium
  Sep 7 - DIY 3D Printing and the Makerbot Thing-o-Matic
  Oct 5 - Distributed Authentication Systems
  Nov 2 - Nov 2011

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