And in the long run, if they’re not very, very careful, they will create a 
situation where re-regulation (economic) will strike many as a good 
alternative.  Know any airline CEOs that are in favor of that?

 

George

 

From: Jack Keady via Mifnet <[email protected]> 
Sent: Monday, July 21, 2025 1:37 PM
To: David Wardell via Mifnet <[email protected]>
Cc: Jack Keady <[email protected]>
Subject: [Mifnet 🛰 73195] a reason to use an aggregator?

 

Orbitz, Expedia, et all show accurate price comparisons without revealing any 
personal data. So what is Delta planning to do - set fares according to your 
zip code or credit card limits?

 


Delta moves toward eliminating set prices in favor of AI that determines how 
much you personally will pay for a ticket

 


Delta has a long-term strategy to boost its profitability by moving away from 
set fares and toward individualized pricing using AI. The pilot program, which 
uses AI for 3% of fares, has so far been “amazingly favorable,” the airline 
said. Privacy advocates fear this will lead to price-gouging, with one consumer 
advocate comparing the tactic to “hacking our brains.” Fresh off a victory lap 
after a better-than-expected earnings report, Delta Air Lines is leaning into 
AI as a way to boost its profit margins further by maximizing what individual 
passengers pay for fares.  
<https://ytezitcab.cc.rs6.net/tn.jsp?f=001fSMLlcoSJPFcJEf81Q5yZ90NESmHhB4Tg0u9eT-jKzLkOo_dRo4iiD3Zs2QDTHKZz7o4jVV5lXRcC2ll9RVWzlPddDiApG-Fs4D8x0iFE4cvxB5tGQLNJusyim-kyDYw_zprn6aVqBWQ1XrZIcKe_VA_98p8ajiq8Nb9blJsmUei-ZBuuF4YuJ6zM8iVctK67JbgjmcS4omA5joHOGE7W9eQzJhTs1ucOzGABa-GMhoEi64hHanG9erLv1rkAEFnNtf7iRDaRy-HzGYFXs698ddVDa2ZXhsht8Cwt6hTEEWxNSDvHdagKfjxH_PY1T2nipY-vMZ2tOo=&c=khofZ9hBeV7AYoBEBJcHcC3LlvI0K1yO_NjtEq0cV2enzC_5iG6UmQ==&ch=zvgwwHGZbvLRr_VwlRfXhSwZkbVH8ZuUH1D5-WXUenlOn706CXNB8g==>
 Irina Ivanova/Fortu

 

keady

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