BUT, Addison, I have a capital one card and when I search from capital one
travel, the prices are much more expensive. Ditto with Hilton.

So, I go to third party sites to find out what the going rate is. I do not
book on capital one because it is more expensive ALWAYS. I can't help but
think it's the same for AMEX.

But here's the thing, airfare searching has now become so difficult that it
takes literally hours. What a pain in the ass, I say as I'm trying to find
a good fare (oxymoron, I know). Turning the task over to a travel agent
always yields higher prices.

Will it get so complex airlines will be forced back into the travel agent
game? All I know now is that the system is broken as the airlines try to
eliminate seats as a commodity. The personalized pricing model is just the
next step toward the golden age of travel before the democratization
brought on by the 747.

Cheers -- Kathryn

On Mon, Aug 11, 2025 at 5:02 PM RWM via Mifnet <[email protected]>
wrote:

> This is correct, potentially exempts and favors 'full content' buyers via
> indirect channels from cases where 'the AI' attempts direct channel price
> discovery at premiums above otherwise published price points, because you
> are you and your wallet, and somewhat ironic in that since the mid-1990s,
> airlines have done everything they can to dis-intermediate agencies.
>
> That said, it would also disadvantage indirect buyers where 'the AI'
> test-drove unpublished lower prices designed to capture as 'bookers' more
> of the 'lookers' in the demand curve, which today is often done via
> white-box offers through OTAs.
>
> Oh, well... one step forward, two steps back.
>
> - Bob Mann
>
>
> On 8/11/2025 4:37 PM, Addison Schonland via Mifnet wrote:
>
> I believe I figured out how to fix this AI issue.  I don’t buy DL via
> their website. I do it via AmEx. I get better pricing and DL has no impact
> on my pricing.
>
>
>
> Regards,
>
> Addison Schonland
>
> www.airinsight.aero
>
> (858) 536-9900
>
> (858) 682-4931 – WhatsApp
>
>
>
> *From:* Richard Bittenbender via Mifnet <[email protected]>
> <[email protected]>
> *Sent:* Monday, August 11, 2025 3:16 PM
> *To:* [email protected]
> *Cc:* Richard Bittenbender <[email protected]> <[email protected]>
> *Subject:* [Mifnet đź›° 73575] Re: Chicago Tribune Editorial Board Says
> "Personalized’ airline pricing bad"
>
>
>
> So, Delta is telling us that they are paying
>
> a tech consulting company who knows how much
>
> money when they won’t use the results.
>
>
>
> I’m not sure I buy that.
>
>
>
> Rich B
>
> Sent from my iPhone
>
>
> On Aug 11, 2025, at 1:29 PM, Tom Ronell via Mifnet <
> [email protected]> wrote:
>
> 
>
>
> Is it me, or is the last sentence ironic?
>
> "AI-driven pricing, especially that which is applied to individuals, is a
> real danger unless it is closely monitored."
>
> ------------------------------
>
> *From: *Cliff Argue via Mifnet <[email protected]>
> *To: *[email protected]
> *CC: *Cliff Argue <[email protected]>
> *Date: *2025-08-11T15:53:19Z
> *Subject: *[Mifnet đź›° 73572] Chicago Tribune Editorial Board Says
> "Personalized’ airline pricing bad"
>
> I thought this would be of interest.
>
>
>
> Cliff Argue
>
>
> *-------------------------------------------------------------------------------------------------------*
>
> *Personalized’ airline pricing bad*
>
>
>
> By Chicago Tribune Editorial Board 7/30/25
>
>
>
> Delta Air Lines says it is rolling out “personalized fares,” which sounds
> benign and even sweet but is precisely the opposite.
>
>
>
> What is really going on is that the massive airline is phasing in
> artificial intelligence-powered ticket pricing that may offer you a
> different fare for a particular trip than your neighbor down the street.
>
>
>
> Delta has insisted that it won’t use personal information, such as age or
> income, although that is the nirvana of this kind of dynamic pricing.
>
>
>
> Big companies spend billions trying to discover who is price sensitive and
> who is not, so as to charge those who don’t care more than those who do.
> That was the analog thinking behind the old Saturday- night-stay
> requirement and the current variable refundability of tickets;
> price-sensitive leisure travelers need lower fares than business travelers
> who have no choice but to travel and typically are not paying their own
> freight.
>
>
>
> Airfares long have been variable, but using AI to boil this down to the
> individual at any given moment is going further than airlines ever have
> gone before.
>
>
>
> Savvy travelers, of course, will use their own AI to try and defeat the
> airline’s AI and figure out the optimal moment at which to buy, but that
> will leave more vulnerable travelers, such as seniors or young people,
> potentially at the mercy of the algorithm.
>
>
>
> And for the rest of us, it will be exhausting.
>
>
>
> Where Delta leads, you can bet other airlines will follow. Already, car
> buying is becoming a battle of AI-fueled data. Savvy consumers are fine;
> other folks, less so.
>
>
>
> We think AI-driven pricing, especially that which is applied to
> individuals, is a real danger unless it is closely monitored. We don’t need
> to remind readers how much data an airline like Delta has on its customers,
> whatever its insistence that it would never use it for pricing decisions.
> We think there is something fundamentally unfair about the practice on that
> granular a level: Surely there should be a group of real, fair fares out
> there, not an infinite number of gradations that makes a task as simple and
> routine as buying a vacation flight a frustrating exercise that leaves you
> suspicious you just got ripped off, or at least did not get the best
> possible deal. No one wants the Uber-ization of the entire travel
> experience.
>
>
>
> These changes are hardly limited to airlines. On Sunday, The Wall Street
> Journal reported on new technology emerging in Europe that will allow
> electronic prices in grocery stores to change without notice hundreds of
> times in a day, based on various, likely undisclosed, shifts in supply and
> demand.
>
>
>
> Imagine: A half-gallon of milk might be cheaper at noon than at 9 a.m. Or
> you might find that on hot days, the price of charcoal rises, only to fall
> when it starts to rain.
>
>
>
> You can think of it as surge pricing at the grocery store.
>
>
>
> Our first worry, though, is that those electronic tags will flash
> different prices based on the facial recognition of whoever is walking down
> the aisle, figuring out how much they have bought on their loyalty cards,
> how much is their typical spend, whether or not they buy on sale or
> couldn’t care less or even how much their appearance suggests they make in
> a week. As with airlines, we’ve also voluntarily given up a whole lot of
> our personal data to grocery stores, seduced by promotions within their
> apps. Many chains have insisted they wouldn’t even think of such things,
> but once the technology is in place and revenue is strapped, the temptation
> will only increase.
>
>
>
> We know of no one who asked for any of this. And while this page has long
> respected businesses doing their best to maximize profit and revenue, we’re
> with the worried consumer advocates on this one.
>
>
>
> Data protection and full disclosure assurances are needed, help for
> vulnerable shoppers is a moral obligation, and supermarkets and other
> stores that go too far will risk a serious shopper backlash.
>
>
>
> We’re already upset at the idea of having to stand for several minutes at
> the frozen pizza case in case the prices of pies suddenly drop. Who needs
> that picking up a few items on the way home from work?
>
>
>
> AI-driven pricing, especially that which is applied to individuals, is a
> real danger unless it is closely monitored.
>
>
>
>
>
>
> --------------------------------------------------------------------------
> Revised: 20250507
>
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> --
> R.W. Mann & Company, Inc.  >>  Airline Industry Analysis
> Port Washington, NY  11050  >>  tel 516-944-0900, fax 
> -7280mailto:[email protected] <[email protected]>     >>  URL 
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-- 



Kathryn Creedy
PHONE # 321 405 4395
US-Eastern Time Zone
*Twitter*: @kcreedy
*Visit me on LinkedIn*
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