Posted on ZDNet News <http://news.zdnet.com/>: Oct 27, 2008 5:04:29 AM
[image: Reuters Logo] <http://www.reuters.com/> *CANBERRA--The Internet is
not just changing the way people live but altering the way our brains work
with a neuroscientist arguing this is an evolutionary change which will put
the tech-savvy at the top of the new social order.*

Gary Small, a neuroscientist at UCLA in California who specializes in brain
function, has found through studies that Internet searching and text
messaging has made brains more adept at filtering information and making
snap decisions.

But while technology can accelerate learning and boost creativity it can
have drawbacks as it can create Internet addicts whose only friends are
virtual and has sparked a dramatic rise in Attention Deficit Disorder
diagnoses.

please if you can concentrate on a friggin computer screen for hours your
not ADD, ADHD, bi-polar or any other such ailment

Small, however, argues that the people who will come out on top in the next
generation will be those with a mixture of technological and social skills.

"We're seeing an evolutionary change. The people in the next generation who
are really going to have the edge are the ones who master the technological
skills and also face-to-face skills," Small told Reuters in a telephone
interview.

"They will know when the best response to an email or Instant Message is to
talk rather than sit and continue to email."

In his newly released fourth book "iBrain: Surviving the Technological
Alteration of the Modern Mind," Small looks at how technology has altered
the way young minds develop, function and interpret information.

Small, the director of the Memory & Aging Research Center at the Semel
Institute for Neuroscience & Human Behavior and the Center on Aging at UCLA,
said the brain was very sensitive to the changes in the environment such as
those brought by technology.

He said a study of 24 adults as they used the Web found that experienced
Internet users showed double the activity in areas of the brain that control
decision-making and complex reasoning as Internet beginners.

"The brain is very specialized in its circuitry and if you repeat mental
tasks over and over it will strengthen certain neural circuits and ignore
others," said Small.

"We are changing the environment. The average young person now spends nine
hours a day exposing their brain to technology. Evolution is an advancement
from moment to moment and what we are seeing is technology affecting our
evolution."

Small said this multi-tasking could cause problems.

He said the tech-savvy generation, whom he calls "digital natives," are
always scanning for the next bit of new information which can create stress
and even damage neural networks.

"There is also the big problem of neglecting human contact skills and losing
the ability to read emotional expressions and body language," he said.

"But you can take steps to address this. It means taking time to cut back on
technology, like having a family dinner, to find a balance. It is important
to understand how technology is affecting our lives and our brains and take
control of it."


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