On Thu, Jul 24, 2014 at 9:24 AM, Dan Garry <dga...@wikimedia.org> wrote:
> Yesterday, we pushed an updated version of the Android app to production.
> Notably, that update included a screen which is shown once upon first
> starting the app, then never shown again, asking the user to sign up. For
> those of you who don't know, the screen looks like this (MASSIVE IMAGE
> WARNING): http://imgur.com/yOY4Iub

I'm not seeing the app listed on

https://www.mediawiki.org/wiki/Mobile/Release_history#Wikipedia

Let's update so that we can remember what changed when.

> I've taken a preliminary look at our EventLogging data and, as you might
> expect, there's been a massive upsurge in Android account registrations.
> Right now, the rate of Android app account registrations has increased by
> over 500%. In fact, so far today, there have been more account registrations
> on the Android app than on desktop!

Do we have a dashboard up that we can easily see this data and compare
it to mobile web. I want to make sure that anyone can easily see this
data.

Exciting to see a call to action be successful but lets keep in mind
that our quarterly goal is repeat contributions and while
registrations help to start that discussion our success is judged by
those users editing *and* coming back.

> The onboarding screen is being shown to everyone who downloads the app now,
> including everyone who previously had the app and updated to the new
> version. As mentioned above, the screen is only shown once, so I expect this
> rate to decline rather dramatically over the next few days.
>
> As we suspected, the actual beneficial effects of the onboarding screen on
> our active editor numbers are pretty doubtful; my preliminary analysis shows
> no increase in the number of edits that have been successfully saved after
> the launch of the onboarding screen. This comes as no surprise to us, as we
> knew that a big weakness of the onboarding screen is that it doesn't mention
> editing or even say why you should sign up. We already were aware of this
> and working to fix it.

What's next to address this? Wikimania will soon be upon us and then
some down time. I want to make sure that we have time to iterate and
strive to exceed our goal. Some of these conversations have happened
in the office but I want to make sure we articulate it on list as
well.

--tomasz

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