Nice results. I am not sure how the wording affected it, that is an interesting point.
It would also be interesting to try a 3 pane "Read More" the slides left/right. Meaning we have the larger more visual representation, but we still provide 3 options that the user can swipe left right. Maybe we even auto scroll to the right… On Sat, Mar 21, 2015 at 2:57 PM, Florian Schmidt < florian.schmidt.wel...@t-online.de> wrote: > Hi Dan! > > > > Very interesting, thanks for sharing! Personally I can totally understand > the result and would welcome it, if “read next” will not be introduces in > Wikipedia (stable app). I want to see interesting articles and decide by > myself, what topic I want to read next and don’t want, that a computer > decide, what are interesting articles for me, if it isn’t based on my > personal interests :) > > > > Best, > > Florian > > > > *Von:* mobile-l-boun...@lists.wikimedia.org [mailto: > mobile-l-boun...@lists.wikimedia.org] *Im Auftrag von *Dan Garry > *Gesendet:* Samstag, 21. März 2015 06:30 > *An:* mobile-l > *Betreff:* [WikimediaMobile] [Apps] Read next vs Read more: the verdict > > > > Hi everyone, > > > For those of you who aren't aware, the Mobile Apps Team has been running > an experiment in Wikipedia Beta on Android. We're trialling a single, > visually appealing result at the end of articles instead of the three from > "Read more". We're calling this "Read next". What happens is that > approximately half of Wikipedia Beta users are shown read next on every > article, and the other half are shown read more. Here's some example > screenshots: > > - Read next: http://i.imgur.com/StTLAPU.png > - Read more: http://i.imgur.com/ecb2cy2.png > > Here's the verdict of the test! > > - Read more has a clickthrough rate of 15.4% (65,448 views, 10,600 > clicks) > - Read next has a clickthrough rate of 10.4% (59,668 views, 6,180 > clicks) > > So it would seem that read next is not as effective at driving clicks as > read more is. Interesting! > > > > Thanks, > > Dan > > > > -- > > Dan Garry > > Associate Product Manager, Mobile Apps > > Wikimedia Foundation > > _______________________________________________ > Mobile-l mailing list > Mobile-l@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/mobile-l > > -- Corey Floyd Software Engineer Mobile Apps / iOS Wikimedia Foundation
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