Thanks for sharing Anne! On Thu, Nov 5, 2015 at 8:57 PM, Anne Gomez <ago...@wikimedia.org> wrote:
> Hello! > > I wanted to send an update with results from the "Try the free Wikipedia > app" banners that we ran in Finland. > > The Reading team wanted to learn more about how readers perceive the > native Wikipedia apps. From August 27 - September 3, 2015 we ran banners > encouraging readers to download the Android app in Finland in order to see > if this increased awareness and usage of the app. We chose to test in > Finland because it would not interfere with other fundraising and community > banner campaigns. > > While we saw a big increase in installs and opens, we found that the > campaign did not significantly increase pageviews, leading us to conclude > that encouraging readers to use the native app would not benefit them right > now. > > For more complete results, including screenshots of the banners, check out > this wiki page: > https://www.mediawiki.org/wiki/Wikimedia_Apps/Finland_Banner_Test > > Thanks, > Anne > > -- > *Anne Gomez* // Product Manager, Fundraising & Reading > https://wikimediafoundation.org/ > > > *Imagine a world in which every single human being can freely share in the > sum of all knowledge. That's our commitment. Donate > <http://donate.wikimedia.org>. * > > > > _______________________________________________ > Mobile-l mailing list > Mobile-l@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/mobile-l > >
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