On Mon, Oct 12, 2015 at 12:50 PM, Volker Eckl <ve...@wikimedia.org> wrote:

> Google will give an introduction on AMP at SFHTML5 Meetup on 23 Oct:
> http://www.meetup.com/de/sfhtml5/events/219966898/
>
> I'm in.
>

FWIW, Google appears to be serious about this:
http://searchengineland.com/google-amp-coming-rank-fast-238046

Luis


> On Fri, Oct 9, 2015 at 6:43 PM, Jon Katz <jk...@wikimedia.org> wrote:
>
>>
>> On Fri, Oct 9, 2015 at 12:34 AM, Joaquin Oltra Hernandez <
>> jhernan...@wikimedia.org> wrote:
>>
>>> If you really wanted to, you can subset what you send to mobile browsers
>>> and get the same benefits (provided you use a really good CDN).
>>
>>
>> I think this announcement + the transcoding work Google is doing show
>> that this ^ is something we should be strongly considering. If google can
>> transcode our content and make it significantly faster (as Gergo showed in
>> another thread) and/or other sites are adopting similar technology, than
>> our users are going to expect a level of speed far higher than we can
>> currently provide.  I don't care if we use google's or our own, but do want
>> to make sure we aren't rebuilding the wheel if we don't have to.
>>
>> The conversations as to whether or not google is acting out of self
>> interest are fairly moot (they are...always), but I think Luis's points are
>> very apt about googles self interests being more closely aligned with ours
>> on the web than the other big players in this space.
>>
>> On Fri, Oct 9, 2015 at 9:27 AM, Luis Villa <lvi...@wikimedia.org> wrote:
>>
>>> On Thu, Oct 8, 2015 at 5:39 PM, Toby Negrin <tneg...@wikimedia.org>
>>> wrote:
>>>
>>>> Hi Luis --
>>>>
>>>> I honestly don't see a lot of difference between Google, Twitter and
>>>> Facebook, since they are all ad supported entities with a fiscal
>>>> responsibility to track their users and sell the data. Apple's a bit
>>>> different on the surface since they have a different business model. I
>>>> agree that these are bad for the internet but so are incredibly slow web
>>>> pages that make apps essentially required for a good experience.
>>>>
>>>
>>> I agree that the companies all have (essentially[1]) the same motives at
>>> the company level. The difference is that Google's technical approach to
>>> solving the latency problem is not explicitly tied to Google or to
>>> particular Google apps. (There is a pure web demo, for example, which works
>>> in any mobile browser, including Firefox for Android, and Twitter - a
>>> Google competitor - has already adopted it.) In contrast, Facebook and
>>> Apple's "solutions" for fast reading are very explicitly tied to (1) apps,
>>> not browsers, and (2) apps specifically from those companies. There will
>>> never be a future where Facebook's solution for latency works outside of
>>> Facebook; there is (at least in theory, and possibly in practice w/
>>> Twitter) such a future with AMP.
>>>
>>> Or to put it another way: Google's solution still might not be good, but
>>> it's at least possible that it could keep content on the open web; Facebook
>>> and Apple are pretty explicitly trying to kill the open web. There is no
>>> way the long game of the FB/Apple apps lead to good outcomes for
>>> independent publishers like us.
>>>
>>>
>>>> On the analytics, this would probably not include their use of our
>>>> content in the knowledge graph or elsewhere
>>>>
>>>
>>> Oh, definitely won't. But it might give us some leverage in those
>>> discussions - having conceded that the analytics from some cached pages
>>> should be shared, it is no longer such a huge leap to analytics on other
>>> types of "cached"/processed data.
>>>
>>>
>>>> and also might be troublesome for those who prefer google not to track
>>>> their reading.
>>>>
>>>
>>> There is a lot of devil in those details, of course, but for those
>>> coming from Google Search (still the vast majority of our users) the first
>>> leap is already tracked/known to Google. This doesn't necessarily make that
>>> worse. (Much depends on how the caching occurs; their ability to track the
>>> *second* page you read would be new, at least for iOS users - Android users
>>> already have this problem, I believe.)
>>>
>>>
>>>> Bryan's ticket is a good embarkation point for thinking about
>>>> supporting new clients; Reading is also planning some Reading
>>>> infrastructure work for the summit which could relate[1]
>>>>
>>>
>>>> [1] https://phabricator.wikimedia.org/T114542
>>>>
>>>
>>> Great link, thanks.
>>>
>>> [1] The subtle difference, from our perspective, is that Google has
>>> pretty strong incentives to keep the open web viable, because making sense
>>> of (and selling ads on) the open web is their core competence. Facebook and
>>> Apple, in contrast, have no strategic reason to keep the open web viable:
>>> if they can turn every publisher into a FB-only or Apple-only publisher,
>>> they'd happily do that. Of course, an open web that doesn't depend on
>>> Google would be even better, but that's not in the cards at this point
>>> unless Mozilla wakes up.
>>>
>>>
>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> On Thu, Oct 8, 2015 at 2:02 PM, Luis Villa <lvi...@wikimedia.org>
>>>> wrote:
>>>>
>>>>> Toby -
>>>>>
>>>>> I'm generally 1000% on-board with slow follower for anything
>>>>> user-facing. The only reason I might make an exception here is because the
>>>>> competitors you mention are all pretty awful for the web generally, and
>>>>> this has uptake already from Google and Twitter. (Two isn't great, but two
>>>>> + slim opportunity for growth is way better than the guaranteed
>>>>> never-greater-than-1 we'll see from FB's option.)
>>>>>
>>>>> The other reason this intrigues me is that if Google builds in some
>>>>> analytics, it might give us a better sense of their current usages for us
>>>>> than we currently have. Not much, obviously, but at least something.
>>>>> (Remember that in this scenario - direct access from Google properties -
>>>>> they already have all that information, the only question is whether it
>>>>> gets shared with us so that we can do something useful with it.)
>>>>>
>>>>> That said, if implementing it is non-trivial, it doesn't make sense to
>>>>> spend a huge number of cycles to fast-follow. Hopefully some of the
>>>>> improvements Bryan mentions will make it easier in the future - it
>>>>> certainly doesn't look like we're in a world where the number of front 
>>>>> ends
>>>>> is going to get smaller any time soon.
>>>>>
>>>>> Luis
>>>>>
>>>>> On Thu, Oct 8, 2015 at 1:25 PM, Toby Negrin <tneg...@wikimedia.org>
>>>>> wrote:
>>>>>
>>>>>> Thanks Bryan and Pine.
>>>>>>
>>>>>> My feeling is that there are many many new interfaces and form
>>>>>> factors emerging right now and we should be cautious about adoption. For
>>>>>> example Facebook's instant articles, apple news and even snapchat have
>>>>>> similar offerings the AMP.
>>>>>>
>>>>>> They all seem to be focusing on article speed in a landscape where
>>>>>> most pages are larded up with a variety of trackers, ads and other 
>>>>>> scripts
>>>>>> (which we don't have, although we have our own challenges on performance)
>>>>>> with the ultimate goal of owning the delivery platform.
>>>>>>
>>>>>> I'm nervous about picking winners in such a landscape although I'm
>>>>>> excited about prototypes like things like the Apple Watch app that came 
>>>>>> out
>>>>>> of the Lyon hackathon. I feel like a slow follower model where we see 
>>>>>> which
>>>>>> solution if any becomes widely used is more appropriate for us.
>>>>>>
>>>>>> -Toby
>>>>>>
>>>>>>
>>>>>> On Thursday, October 8, 2015, Pine W <wiki.p...@gmail.com> wrote:
>>>>>>
>>>>>>> Hi Bryan,
>>>>>>>
>>>>>>> Ah, I was thinking of the 2 different mobile web editing experiences
>>>>>>> (not 2 different apps) for Android depending on form factor. My
>>>>>>> understanding is that tablets have VE enabled on mobile web now (I have 
>>>>>>> yet
>>>>>>> to try it) while phones do not have VE enabled on mobile web yet.
>>>>>>>
>>>>>>> Pine
>>>>>>> On Oct 8, 2015 12:56 PM, "Bryan Davis" <bd...@wikimedia.org> wrote:
>>>>>>>
>>>>>>>> On Thu, Oct 8, 2015 at 1:32 PM, Pine W <wiki.p...@gmail.com> wrote:
>>>>>>>> > We currently have at least 6 channels, I believe:
>>>>>>>> >
>>>>>>>> > 1. Desktop Web
>>>>>>>> > 2. Mobile Web
>>>>>>>> > 3. Android phone
>>>>>>>> > 4. Android tablet
>>>>>>>>
>>>>>>>> I don't think that we have separate native apps for the phone and
>>>>>>>> tablet form factors.
>>>>>>>>
>>>>>>>> > 5. IPhone
>>>>>>>> > 6. Legacy Android phone
>>>>>>>> >
>>>>>>>> > I'm no expert on mobile developmemt, but perhaps WMF could
>>>>>>>> experiment with
>>>>>>>> > Google's idea on just one channel to start?
>>>>>>>>
>>>>>>>> AMP would only be appropriate for the mobile web channel from the
>>>>>>>> list
>>>>>>>> above. Implementing it would be a matter of placing some sort of
>>>>>>>> translating proxy between MediaWiki and the requesting user agent
>>>>>>>> that
>>>>>>>> downgraded the HTML produced by MediaWiki to AMP's restricted HTML
>>>>>>>> dialect. That sort of translation might be possible in
>>>>>>>> MobileFrontend
>>>>>>>> but it would likely be accomplished much more easily using some
>>>>>>>> other
>>>>>>>> tech stack that had good support for manipulation of HTML like a
>>>>>>>> node.js service. It might be an interesting prototype project for a
>>>>>>>> volunteer to experiment with a frontend app that consumed the
>>>>>>>> RESTBase
>>>>>>>> provided Parsoid HTML (e.g.
>>>>>>>> https://en.wikipedia.org/api/rest_v1/page/html/NOFX) and spit out
>>>>>>>> AMP
>>>>>>>> compliant documents.
>>>>>>>>
>>>>>>>> The only other option really to produce alternate HTML from
>>>>>>>> MediaWiki
>>>>>>>> would require swapping out the existing layer that translates an
>>>>>>>> article's wikitext to HTML with a version that spoke AMP instead.
>>>>>>>> That
>>>>>>>> would be related to https://phabricator.wikimedia.org/T114194.
>>>>>>>>
>>>>>>>> Bryan
>>>>>>>> --
>>>>>>>> Bryan Davis              Wikimedia Foundation    <
>>>>>>>> bd...@wikimedia.org>
>>>>>>>> [[m:User:BDavis_(WMF)]]  Sr Software Engineer            Boise, ID
>>>>>>>> USA
>>>>>>>> irc: bd808                                        v:415.839.6885
>>>>>>>> x6855
>>>>>>>>
>>>>>>>
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>>>>>>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Luis Villa
>>>>> Sr. Director of Community Engagement
>>>>> Wikimedia Foundation
>>>>> *Working towards a world in which every single human being can freely
>>>>> share in the sum of all knowledge.*
>>>>>
>>>>
>>>>
>>>
>>>
>>> --
>>> Luis Villa
>>> Sr. Director of Community Engagement
>>> Wikimedia Foundation
>>> *Working towards a world in which every single human being can freely
>>> share in the sum of all knowledge.*
>>>
>>> _______________________________________________
>>> Mobile-l mailing list
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>>>
>>>
>>
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>


-- 
Luis Villa
Sr. Director of Community Engagement
Wikimedia Foundation
*Working towards a world in which every single human being can freely share
in the sum of all knowledge.*
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