Hi all,

Here's a news report from the Philippines for those
who might be interested about policies on SMS.

Regards,

Fernando
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This story was taken from www.inq7.net
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http://news.inq7.net/infotech/index.php?index=1&story_id=71994

NTC weighs move to temporarily bar broadcast SMS
First posted 11:09pm (Mla time) April 08, 2006 
By Erwin Lemuel Oliva
INQ7.net 

THE NATIONAL Telecommunications Commission (NTC) is
weighing plans to temporarily disallow local operators
from pushing broadcast text messages promoting
products and services to local subscribers.
This came about with continuing complaints from local
subscribers including one from Senator Aquilino
Pimentel, NTC Deputy Commissioner Jorge Sarmiento told
INQ7.net. Some complaints alleged that unwanted
broadcast text messages charge subscribers once they
receive it. Operators, however, denied this.

"We read about the Senator's comments on text-based
advertising. We have been meeting with local operators
discussing plans to amend our guidelines on broadcast
text messages. It needs more teeth," Sarmiento added.

"We might stop allowing them [operators] to send
broadcast text messages to subscribers until we
resolve this issue," the NTC official added.

In a public hearing last month, local operators have
argued that its content providers are responsible for
sending broadcast text messages to subscribers, not
them. NTC, however, rejected the operators'
explanation, asking them to quickly resolve the issue.

"It is a lame excuse that they would blame content
providers," added Sarmiento in an interview.

The NTC announced last month that it will revise an
earlier set of rules on broadcast messaging after
learning that local consumers are still getting
"spammed" with unwanted text messages.

NTC Chairman Ronald Solis said that some content
providers of local mobile phone operators are not
complying with the agency's policy on broadcast text
messaging.

Possible revisions would include requiring content
providers to use a common access number when sending
broadcast text messages, the NTC chairman said.

Under the existing NTC rules, mobile phone operators
and content service providers are prohibited from
sending unsolicited commercial text messages to local
subscribers unless they have given their explicit
permission to operators to subscribe them to the
service.

The new regulation on text spam adopts an "opt-in"
policy when dealing with unsolicited commercial text
messages or text spam.

Under the NTC policy on broadcast messaging services,
a subscriber who has not opted-in into broadcasted
messaging services will not be charged for such
messages they receive.

Subscribers who do not reply to these broadcast or
pushed messages will be considered to have opted-out
and such messages should be stopped or subscribers may
opt-out without being charged, the NTC rules said.

The new rules also state that broadcast messages will
not be sent between 9 p.m to 7 a.m, except for paid
subscriptions.

NTC will also require broadcast messages to display
the names of the senders as well as the valid
addresses or numbers, to which subscribers can send
their requests to stop any broadcast messages.

The new rule on broadcast text messaging will apply to
both short messaging 
service (SMS) and multimedia messaging service
(MMS)-type of broadcast messages.

The NTC Commissioners are set to meet next week to
decide whether or not to temporarily disallow
operators from sending broadcast text messages to
subscribers.

©2006 www.inq7.net all rights reserved 

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