Deciphering Trends in Mobile Search
See paper here http://credibility.stanford.edu/captology/notebook/var/www/html/captology/notebook/KamvarBalujaComputerMagazine.pdf Google researchers published an article <http://credibility.stanford.edu/captology/notebook/var/www/html/captology/notebook/KamvarBalujaComputerMagazine.pdf> in the IEEE Computer Society's Computer Magazine showing that cell-phone subscribers are typing longer queries in less time and clicking on more results. --The average mobile query was 2.56 words and 16.8 characters. Smartphone query strings were 2.64 words. (By contrast, PC search strings are roughly 2.5 words.) --In 2005, users followed less than 10 percent of queries with at least one click on a search result. In 2007, that percentage rose to well over 50 percent. Additionally, the percentage of queries followed by a request for "more search results" increased from 8.5 percent to 10.5 percent. --The number of queries per session has increased more than 25 percent from 2005. topfive.jpg<http://credibility.stanford.edu/captology/notebook/archives.new/topfive.jpg> summary.jpg<http://credibility.stanford.edu/captology/notebook/archives.new/summary.jpg> --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "mobile-society" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/mobile-society?hl=en -~----------~----~----~----~------~----~------~--~---
