Monday February 14 8:07 PM ET

Spice Girls must wait for scooter judgment

LONDON (Reuters) - The Spice Girls must wait to hear whether they will have 
to pay around $2.54 million in damages to an Italian scooter company, the
High Court said Monday.

Aprilia has sued the Spice Girls in London over a sponsorship deal that it 
said flopped after Geri Halliwell, formerly known as ``Ginger Spice,'' 
pulled out
of the group to pursue a solo career.

Aprilia said it produced a special version of its Sonic scooter called 
``Spice Sonic,'' complete with silhouettes of the girls on it after the deal 
was done.

But the judge, Mary Arden, was told last week in the case, in which ``Baby 
Spice'' Emma Bunton and Halliwell gave evidence, that the campaign fell flat
after Halliwell's departure.

Rossana Fuzzi, Aprilia's advertising manager, told the court: ``When Geri 
left, all our brochures, advertising material and the logo became obsolete. 
A very
expensive commercial of the girls became unusable. This is what I would call 
a total marketing flop.''

Arden said she would deliver her verdict at a later date. No date has been 
set but it is expected to be before Easter, which this year falls on April 
23.

Reuters/Variety

______________________________________________________
Get Your Private, Free Email at http://www.hotmail.com



_____________________________________________________________
Who will win the Oscars? Spout off on our Entertainment list!
http://www.topica.com/lists/showbiztalk

Reply via email to