It could be a PR stunt... but if he is seriously considering selling the business, a PR stunt to spread the word that it is on the market would still be a good idea. I'll admit to being a bit perplexed that Bruce chose to send this idea up the flagpole on eBay first. I would have thought proposing the idea on MOPO first would have been a better way to go -- for one thing, he's much more likely to find someone who will "run the business exactly the way I have" on MOPO than he is in the general eBay population. He could have used the feedback to his offer on MOPO to refine his eBay pitch.
 
I know Bruce monitors MOPO, so how about it? If you're serious, then how about providing some more details to this list, Bruce? For instance, I took your stated sales figure of $27 million. I wonder how much of that the business gets to keep? A rough guess based on your commission rates, what you have to pay to eBay and a guess at what you pay for employees, phone bills and other overhead leads me to think that maybe it is somewhere between 10% to 15%. So, over the course of 17 years, the profits have maybe $2.7 to $4.05 million. That's about $160,000 to $240,000 a year. Very nice income indeed, but for someone to invest $2 million out front to buy it, when at best they could expect to make $160,000 to $240,000 a year off it? That's a tougher sell. That's at least 8 years minimum just to make the investment back.
 
10% to 15% on an investment is great -- given today's rate of return on most other investment opportunities (other than real estate) -- but that would be for a *passive* investment. 10% to 15% return on an *active* investment where the investor has to work at it 8 hours a day? Hmmm... But then, perhaps it could be run as a passive investment, with Phil taking over your position in the operation and him finding someone else to do what Phil currently does?
 
Is the building you bought included in the purchase of the poster business?
 
What about a non-compete agreement? Are you going to agree never to auction movie posters again?
 
Or am I being indiscreet? Perhaps you are reluctant to discuss such issues publicly. I could certainly understand that. But then, you have to expect exactly these kind of questions that must and will be asked when you do something like put the business up for bid publicly on eBay.
 
Perhaps some discreet inquiries among the existing dealer community would have been a better first step?
 
Inquiring minds want to know, after all  :)
 
-- JR
 
----- Original Message -----
From: Ed Flood
Sent: Wednesday, November 09, 2005 10:33
Subject: Re: [MOPO] 2 million dollars....and Bruce is your slave.

PR stunt?



Richard Halegua Comic Art wrote:

> do any of you folks realize what is happening here??
> do you take Bruce's offering as maybe..... a commentary on the state
> of the movie poster hobby, and maybe - of all long time hobbies?
>
> just food for your thoughts
>
> Rich================
>
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