JR et al,

Thanks for all the information. I have modified the eBay ad by adding the following to its description:
"This is most definitely NOT for the original release since the card itself states "Vuelve" which pretty much means it's back. Most Mexican dealers and collectors date this from a 50s re-release, especially since it's a "new super-panarama" edition of the film."

I am definitely not trying to misrepresent this or any other item.

Wayne Stiles


JR wrote:
On the other hand, if you were trying to pull a stunt, surely you won't send the description to a place like MOPO, would you?  So, Mr. Wayne Stiles may well have not known any better -- he has a feedback rating of 623 with 100% positive and offers a 7-day money-back return policy, all of which speaks very well for the way he does business. This appears to be a case where he needed to get a little more information *before* posting the auction. Admittedly, it is trickier with Mexican lobby cards... most are not dated and were used and re-used over the years, sometimes for more than one release. But there are some basic guidelines that can be used, as Walter points out here, and a seller wishing to make a good reputation (and solicit business from a place like MOPO) needs to know as much as they can.
 
Sadly, with many sellers on eBay we seem to be back to the old Portal shuck-and-jive auction descriptions on these Mexican lobby cards. That means the seller may or may not know the true story behind the paper, but feels the thing to do is simply "throw it out there" with some vague claims of age or authenticity and then finish with a caveat that "we're not sure about any of this, but that's what we think it is." With a description like that, the seller is covered. If no knowledgeable people come forward to challenge the description, then they can hope to sucker in someone who doesn't know any better into paying too much. If a knowledgeable seller comes forward, they may have to only settle for what it was worth, but can claim they were guilty of nothing more than "a mistake" -- and sometimes, you never can tell, maybe they actually did make a genuine mistake. It does happen... but it happens far too often with the Mexican cards to be a genuine mistake much of the time.
 
Having said all this, I must say I am fascinated by Mexican lobby cards -- in general they are so much more interesting than most U.S. lobby cards, which I generally find to be fairly dull and uninteresting bunch much of the time, particulary after the late-1950's. It's too bad the Mexican area of movie paper collecting is in such disarray.
 
-- JR
 

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