It's evident that they are pushing for a more Amazon.com style site
to sell
commodity items rather than specialized/unique items like
collectables. Also
pushing for lower prices hence Fleabay thrives and the collectable
values
continue to plummet.
They should establish a spinoff of Ebay for the commodity items and
separate
them from the higher value unique items.
-----Original Message-----
From: MoPo List [mailto:[EMAIL PROTECTED] On Behalf Of
channinglylethomson
Sent: Wednesday, August 20, 2008 10:12 AM
To: MoPo-L@LISTSERV.AMERICAN.EDU
Subject: [MOPO] Here are the complete Seller Changes for EBAY
starting in
September, 2008 -- COMMENTS?
August 2008
***A Message from Lorrie Norrington: New Pricing, More
Incentives,
and Other Changes to Bring More Buyers***
August 20, 2008 | 07:04AM PST/PT
Hi everyone. As we head into the busiest shopping season of the year,
I want to let you know about some bold changes we're making on eBay to
lower your up-front costs and help you to sell more efficiently.
Combined with the improvements we're rolling out to deliver a more
consistent shopping experience this fall, buyers will see more
bargains than ever, and keep coming back to eBay to buy from you.
Listing fixed price items is more affordable than ever
We understand you have a lot of choices when it comes to selling
online. That's why we're changing our pricing to reduce your up-front
cost to sell and align with your success. Starting September 16, we
are lowering the listing fee for all items sold via the fixed price
format to only 35 cents, and a special rate of only 5 cents through
the end of the year for Buy It NowT fixed price listings in the Media
categories (Books, Video Games, Music and DVDs/Movies) using pre-
filled item information. (See our new Fixed Price fee structure here.)
Accordingly, we are shifting the majority of our costs for most
categories to the back end (final value fees), which you only pay if
you're successful in selling an item. In extremely competitive e-
commerce categories such as Consumer Electronics, Cameras and
Computers, we're decreasing final value fees. This means we're giving
you an even bigger incentive to list these types of items on eBay.
In addition to the pricing change, we're extending the listing
duration of all Buy It NowT fixed price listings to 30 days, up from
seven with an option for automatic renewal. For sellers whose items
that may take longer to sell, this change will be a huge cost
reduction and time saver. Taken together, these two big changes - 35
cents for up to 30 days - represent a 70 percent reduction in listing
fees on fixed price items.
As for Auction-style listings, we've decided not to make any changes.
We believe this format is already a good deal, especially when you
list with a low start price. Auctions will always have a place on eBay
- they are a proven way for sellers to get the best value for their
unique items, and they continue to receive significant exposure in
search as they are sorted primarily based on time ending soonest.
So that's the big news: 35 cents for 30 days. We're virtually
eliminating the up-front cost to list an item at fixed price on eBay.
And this is not a promotion - we are serious about making eBay the
most competitive marketplace online.
The changes we're making in pricing also mean great things for buyers.
As more merchandise comes onto the site, we're applying our search
technology in a way that will make their shopping easier, faster and
safer. Essentially, buyers will see the most relevant, best priced
inventory from our most trusted sellers - all of which allows them to
buy with confidence. And when buyers find and buy what they want for a
good price, you win.
Free shipping incentives in all categories, plus shipping charge
limits in Media
Shipping is an important factor for buyers as they shop online - and
expectations are higher than ever. Today, buyers want free or
reasonable shipping. So, if you're already offering free shipping on
items, we're going to reward you even more.
Beginning on October 1, 2008 and running through the end of the year,
all sellers will receive the option to use subtitle for free, worth $.
50 per listing, when free shipping is offered. And for eligible
PowerSellers, you will receive double your PowerSeller Final Value Fee
discount on these items, starting on the same date and running through
the end of the year when you offer free shipping - this is up to a 40%
discount! As always, items with free shipping will get a boost in Best
Match search results.
In addition to shipping incentives, we're introducing limits on
shipping and handling charges in one of our biggest and most
competitive categories, Media (Books, DVDs & Movies, Music and Video
Games).
This means that Media sellers will need to offer at least one shipping
option within the specified limit. The dollar limits are fair,
especially compared to what e-commerce competitors typically charge
for shipping. With this move, we're also ensuring that buyers
encounter fewer excessive shipping charges, which is the number one
reason they leave the site.
See more detail on reasonable shipping and Free Shipping incentives.
Faster, more reliable checkout on eBay
Starting this fall, we're moving to an electronic checkout process
that's faster and more reliable for sellers and buyers. As part of
this move, checks and money orders will no longer be accepted on eBay,
although buyers can still use these payment methods for item pick-up,
at the seller's discretion. In addition, the electronic payment
methods will be fully integrated into eBay checkout. For example, if a
seller has an internet merchant account, a buyer will be able to
directly enter a credit card and never have to leave the site.
Today, items paid with check or money order are 80% more likely to
result in an item not received (INR) than those paid with credit card
or PayPal. Also, buyers who pay with check or money order are 50% more
likely to leave negative feedback than those who pay with electronic
methods. So starting in late October, 2008, we are moving to 100%
electronic payments - credit cards, ProPay, or PayPal.
This means that sellers will be able to offer credit card payments
through their own merchant accounts, and payments through ProPay and/
or PayPal, with all payment methods integrated into the checkout
process on eBay. Seller will also get paid faster and be able to ship
items quicker. And remember, for those buyers and sellers who use
PayPal, we're backing every eligible transaction with our buyer and
seller protections. (See more information on paperless payments and
more on terms for the PayPal Buyer and Seller Protection plans.)
Updated seller standards - minimum DSRs
Finally, we're instituting a new minimum Detailed Seller Rating (DSR)
requirement, as a way to further improve the customer experience for
everyone on eBay. As of November 1, 2008, sellers will need at least a
4.3 across all four DSR categories, over the prior 30 day or 12 month
period depending on volume, in order to list on the site.
Today, only a small fraction of sellers fall below this threshold, yet
they are responsible for a high percentage of customer complaints,
which hurts you and our marketplace overall. We're urging all sellers
whose scores fall below the 4.3 threshold to use the next two months
to adjust their business models and/or work on improving their DSR
scores.
I know that this is a lot to absorb at once. To help you understand
how these changes affect you, and how they can help your business,
we're offering a series of Webinars over the next few days, as well as
a Town Hall meeting on Friday.
Below is our Webinar schedule:
* Wednesday, August 20 at 2:00 pm PT
* Wednesday, August 20 at 4:30 pm PT
* Thursday, August 21 at 11:00 am PT
* Thursday, August 21 at 3:00 pm PT
* Tuesday, August 26 at 1:00 pm PT
I'll be hosting a Town Hall meeting with leaders from eBay and PayPal
on Friday, August 22 from 1:30 to 3:00 pm PT.
We also have a discussion forum set up and staffed by some of my top
people here at eBay to answer your questions. You can access the forum
by clicking here.
Sincerely,
Lorrie Norrington
President, eBay Marketplaces
Visit the MoPo Mailing List Web Site at www.filmfan.com
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