CBS Outdoor Launches HD True Blood Poster
June 14, 2010 In another breakthrough in the out-of-home medium, CBS Outdoor launched the first-ever high-definition video platform poster. Dubbed the "Video Two-Sheet," the new, self-powered digital OOH format debuted Monday (June 14) as part of HBO's True Blood station domination campaign in the Times Square subway station. Passersby will be treated to a preview of the new season of True Blood via ultra-thin, 10-inch LCD screens with audio, embedded in traditional two-sheet posters in the subway station. "The combination of digital media and print gives us the opportunity to create unique, personal and engaging experiences for the consumer on behalf of our clients," said David Lane, vp of digital media for CBS Outdoor. To create the new Video Two-Sheets, CBS Outdoor worked with Engagement Media and Standout Graphics. Regards DBT <http://www.linkedin.com/in/douglasbtaylor> Profile Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: lists...@listserv.american.edu In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
